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You're an entrepreneur, you're determined to change the world, but your funds are limited. Social media is one way to leverage connections and get the word out about your enterprise at low or no cost. Come learn from Morra Aarons-Mele, founder of Women Online/The Mission List, and Susan McPherson Senior Vice President at Fenton how to start a business or organization that fills your soul and pays the bills.
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Morra Aarons-Mele & Susan McPherson @morraam & @susanmcp1
Who are you?
BRAND NICHE VOICE
What are your communications goals?
Build community
Raise brand awareness Raise funds
Media exposure
Thought leadership
Inspire an action
Increase donor
engagement eCommerce Develop
partnerships
Who are you trying to reach?
CURRENT DONORS
LOCAL POLITICIANS
NEW MOMS LOW-
INCOME FAMILIES
INDUSTRY INFLUENCERS
GREEN REPORTERS
Social media
strategy
Identity
Goals
Audience
Measuring Your Social Media Success
Let’s Get Real World.
#GivingTuesday
#CSRChat
#BlogforObama
Shot@Life • Increase awareness of cri3cal need
to deliver vaccines to children in the developing world
• Blogust – Blog relay, 1 comment = 1 child saved – $200,000 raised to immunize 10,000 children
• Month of Impact – Blog relay during February – Tell stories of those who have been impacted by vaccines, work of Shot@Life partners
Don’t Get Discouraged!
