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Full title: The Record Business is Dead, Long Live the Music Business: Music Consumption & Distribution in the Digital Age. My presentation at the Electronic Music Conference & Audio Expo (EMEX 2013) on July 5, 2013. In which we look at Digital Music distribution from a Philippine perspective.
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The Record Business is dead, long live the Music Business
Presented by Jim Ayson, PhilMusic.com 07.05.2013 / Electronic Music Conference & Audio Expo – EMEX 2013
Music Consumption and Distribution in the Digital Age
The Record Business is dead, long live the Music Business
Presented by Jim Ayson, PhilMusic.com 07.05.2013 / Electronic Music Conference & Audio Expo – EMEX 2013
Music Consumption and Distribution in the Digital Age
Some Stuff About Me
Where to find me: TwiKer & Instagram @jimayson Facebook.com/jimayson GooglePlus: +JimAyson
Founder, “head honcho”, provocateur, etc
The “Day Gig”: Partnerships Management Smart Developer Network (Smart DevNet)
Standard Disclaimer • Images for this presenta]on were copied from the web. No copyright infringement was intended.
Download this!
Download or view this presenta]on online at: hKp://slideshare.net/jimayson
Our Agenda for the next 45 mins
• PhilMusic.com • Internet Ages • Philippine Internet Stats • The death of physical media • Digital music distribu]on in the PH • Advice for the PH Music Biz • Deal With It
PhilMusic.com
• Domain registered in Dec 1996 (16 years!)
• Now a community of hard core musicians and music industry types
• 1,923,645 Posts in 86,320 Topics by 75,738 Members
• 2.1M page views/month
Join us! • FORUM: talk.philmusic.com
• Facebook Page: facebook.com/philmusic.dotcom
• Facebook Discussion Group: facebook.com/groups/philmusic
• TwiKer: twiHer.com/philmusic
By the way we’re having an EMEX Party!
The Internet Eras
Web 1.0 (1994) • The Sta]c Web • Yahoo, Hotmail, Google, eBay, Newspaper sites
Web 2.0 (2004) • The Social Web • Friendster, Facebook, TwiKer, YouTube
Web 3.0? (2011) • The Mobile Era • Instagram, Foursquare, Whatsapp, Viber, LINE, Vine, Waze, Flipboard, Shazam, Soundhound, Kindle
The Mobile Era
The Internet in the Philippines: General Stats
Over 33% of Filipinos are on the Internet (home, work, internet café, mobile) – around 33M
93% of online Filipinos are on Facebook (around 30M)
Source: Socialbakers.com
10M Filipinos on TwiKer Source: Semiocast
Mobile Penetra]on rate – 106% 102.3M mobile subscribers PriceWaterhouse Coopers
Smartphones – just about 20% of the mobile base but growing fast.
Remember the Walkman?
The Smartphone is the new Walkman
Digital Music is changing the Music Industry
Digital Music milestones • Napster popularized music downloads (free) • iTunes popularized paid downloads • Streaming music pushed by SpoKfy, Pandora, Rdio • YouTube changed music discovery
Irrelevant or fast becoming irrelevant
• Record Stores • Broadcast Radio for music discovery
• Music Television • CDs and Physical Media
R.I.P. Tower Records
Where are we now in 2013?
Digital is replacing Record stores, Radio, MTV, CD Stores • iTunes – killed Tower Records, Virgin Records, HMV etc
• Youtube – becoming more important for music discovery than radio and music television
• CDs – replaced by downloads (legit or illegal)
• Music Promo]on – via Social Media (Facebook, TwiKer, YouTube), Blogs
• Plasorms-‐ Bandcamp, Tunecore
Bandcamp.com – DIY band promo]on and distribu]on plasorm
Tunecore.com – digital representa]on. The new label?
YouTube creates the hits
YouTube creates the stars
And so does Instagram
Consump]on is mainly digital and increasingly mobile
Music Distribu]on is Digital or Online • Free distribu]on (YouTube, Soundcloud) • Paid downloads (iTunes, other stores) • Streaming Mobile Services (Deezer, Spo]fy) • Sale of Physical Media via online channels (band sites, Amazon)
What’s happening In the PH…
• Promo]on via Social Media – so many op]ons for DIY promo]on • YouTube Channels – are very important • Digital Distribu]on Channels are emerging • Streaming is here! • Telco Music Value Added Services (VAS)
PNE has 2.9M Facebook likes
Wolfgang: Indie Ar]st promo]on
FuseBoxx: indie prog-‐rock
Fuseboxx on YouTube
Ely Buendia on TwiKer
Lee Grane (indie ar]st on The Voice)
From 50 twiKer followers to 13,106
iTunes has a huge OPM catalog
… and you don’t need a major label to get on it! Screen cap: Up Dharma Down catalog on iTunes
OPM2GO.com
MyMusicStore.com.ph
Singles
Albums
Indiepinoy.com – Indie digital music distribu]on via mobile telco and handset partnerships
Ndfy – indie ar]st discovery
Amplify.ph – ad supported indie music discovery
Telco distribu]on: SMART Music content
Deezer (streaming) – now available in the PH
PH Mone]za]on Challenges
• Pinoys don’t use credit cards (only 3% penetra]on)
• PH condi]ons force new forms of e-‐payment (mobile payment, ATM, prepaid cards)
E-‐Payment, Philippine style
MyMusicStore.com.ph
OPM2GO Prepaid cards for the masa market
Available in SM Available in Na]onal
OPM2GO at EMEX
Some ]ps!
Some ]ps for Ar]sts
• Ques]on the need for a label. • Sell direct via digital distribu]on. • Digital Piracy is mainstream, so use it for promo]on
• Acts Earn by playing live • Learn to mone]ze through your online fanbase – Web – Social media
Some ]ps for Music Startups
• Mone]ze thru transac]ons – real payments (purchase or subscrip]on.)
• Online Adver]sing is not a stable source of revenue in the PH.
• Explore payment beyond credit cards – Mobile operator charging – Prepaid cards – ATM networks
Final words of advice for all
Digital is Here. There’s No Turning
Back.
The Genie is Out of the BoKle.
The Internet has changed everything.
Deal with it.
Learn the New Tools for the New Age.
Master Them and Conquer Them.
End Download this presenta]on at: hKp://slideshare.net/jimayson
