The Next Generation of the Mobile Web

Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Next Generation of the Mobile WebRefresh 06 Orlando

Brian Fling Co-founder & Director of Strategy, Blue Flavor


How big is the Mobile Web?


Jargon Alert

Mobile WebThe collective term for websites designed for viewing on a mobile device. Websites are published and accessed via the Internet just like a regular or desktop website.

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Some Perspective

= 15,000,000 people

15,000,000 people live in Florida

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Some Perspective

Population of The United States

Population of China

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Some Perspective

Global Internet Users

Global Mobile Subscribers

Global Mobile Web Access

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Some Perspective

by 2010


Mobile will revolutionize the way we gather and interact with information in the next

three years.


Mobile has the potential to reach anybody through any

medium.

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Events

TV

Billboard

Radio

Live

Website

Auditory

KinestheticVisu

al

Word of Mouth

Print Ad

Mobile Device

IVR

SMS

IVR

SMS

WAP

SMS

QR Code

SMS

QR Code

SMS

SMSMMS

SMS

WAP

SMS

SMS

Bluetooth

Notify

WAP

WAP

MMS

Email

Send to Friend

WAP Site

Notify

Buy

WAP SiteWAP Site

Send to Friend

Join

Buy

NotifyNotify

Send to Friend

Post WAP Site

MMS

Send to Friend

Notify

Send to Friend

Join

Discuss

Send to Friend

Notify

Download

DownloadNotify

Vote

Join

Vote

Notify

Buy

Send to Friend

Notify


What is the next generation?

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Outlook

cost of data

network speeds

3G

new services

adoption

2005 2006 2007 2008 2009


Jargon Alert

G as in 2G, 2.5G and 3G.

The generations of mobile networks.Officially there are only 1G, 2G & 3G, but several midpoints have been defined as 2.5G, 2.75G, etc.

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Outlook

cost of data

network speeds

new services

adoption

LBS3G2005 2006 2007 2008 2009


Jargon Alert

LBSLocation-based ServicesThe ability for a mobile device to provide information that is relevant to it’s physical location via a Global Positioning System (GPS).

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Outlook

cost of data

network speeds

new services

adoption

Mobile 2.0LBS3G2005 2006 2007 2008 2009


Jargon Alert

Mobile 2.0The convergence of mobile services and web services. The promise of Mobile 2.0 is to add portability, ubiquitous connectivity and location-based services to enhance information and services found on the web.


Web 1.0 Web 2.0

Mobile 1.0 Mobile 2.0

StandardsWeb ServicesWeb as a PlatformUser-centered

StandardsWeb ServicesWeb as a PlatformUser-centered

Proprietary Walled GardensFirst to market

Brand-centered

Proprietary Walled GardensFirst to market

Brand-centered


Jargon Alert

Walled GardenA user experience designed to keep the user content while restricting access to content outside the approved boundaries.

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Outlook

cost of data

network speeds

new services

adoption

4GLBS Mobile 2.03G2005 2006 2007 2008 2009


We are at the precipice of the next generation of the web.


Getting started with Mobile 2.0


Jargon Alert

XHTML-MPExtensible HyperText Markup Language: Mobile ProfileA subset of XHTML Basic and HTML. Used as a primary markup language for the WAP 2.0 protocol.


XHTML-MP = HTML


A brief word on Mobile Web Browsers

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Networks, Platforms & Devices

Subscribers 55.8m 53.0m 50.9m 22.7m

Network GSM CDMA CDMA GSM

Platform J2ME BREW® J2ME J2ME

Walled Garden Open Semi-Walled Walled Semi-Walled

WAP 2.0 Yes Yes Yes Yes

Devices 66 62 84 44


Mobile Devices• Many devices are

similar, the differences are in how they are provisioned to a carrier.

• Look only at mass market phones

• Do not design for smart phones or PDA’s PDAs

Smart Phones

Feature PhonesPhone, WAP, SMS

Applications

Keyboard, Stylus


Focus on 5

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DeviceAnywhere


If you have well formed, basic XHTML, then your

content should be fine on most modern browsers.


One Web vs. The Mobile Web

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Mobile Web Options

SSR Reformat Stylesheets Mobile Specific

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Context vs. Content

Mobile Specific Site

Stylesheets

Reformat

SSR

Complex

SimpleSlower Faster

Value


• CostIf you don't develop your mobile website responsibly, the user could get stuck with a big bill in order to view your content.

• ContentIssues like navigation, image sizes, page weight and scripts all need to be considered when thinking about your website on mobile devices.

• ContextWhat does your website add to the users mobility? How do you add value to the their physical context? What is the context in which they will use your site? On a bus or train?

The 3 C’s of the Mobile Web• Cost

If you don't develop your mobile website responsibly, the user could get stuck with a big bill in order to view your content.

• ContentIssues like navigation, image sizes, page weight and scripts all need to be considered when thinking about your website on mobile devices.

• ContextWhat does your website add to the users mobility? How do you add value to the their physical context? What is the context in which they will use your site? On a bus or train?


Mobile Stylesheets


Usually all you need is one line of code.<link href="mobile.css" rel="stylesheet" type="text/css" media="handheld" />

or for mobile specific<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.0//EN" "http://www.wapforum.org/DTD/

xhtml-mobile10.dtd">

http://www.wapforum.org/DTD/xhtml-mobile10.dtd




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Example Mobile Stylesheet

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Example Mobile Stylesheet

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Mobile 2.0 Code

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en"><head> <title>Mobile 2.0</title> <meta http-equiv="Content-Language" content="en-us" /> <meta http-equiv="Content-type" content="text/html; charset=utf-8" /> <link href="assets/styles/screen.css" rel="stylesheet" type="text/css" media="screen" /> <link href="assets/styles/mobile.css" rel="stylesheet" type="text/css" media="handheld" /></head> <body><div id="container"> <div id="header"> <h1>Mobile 2.0 Conference</h1> <div id="loc">San Francisco, November 6, 2006</div> <div id="spons">Presented by Mobile Monday London and San Francisco</div> <ol> <li><a href="#speakers" accesskey="1">Speakers</a></li> <li><a href="#schedule" accesskey="2">Schedule</a></li> <li><a href="#location" accesskey="3">Location</a></li> <li><a href="#register" accesskey="4">Register</a></li> </ol> </div> <div id="promo"><a href="#register" title="Register Now, Only $45"></a></div> <div id="content"> <div id="speakers"> <h2>Speakers</h2> <h3>Confirmed speakers and panel participants</h3> <p>The mobile2.0 conference brings together experts and thought leaders from all aspects of mobile application development and web technologies.</p> <div id="speakers2"> <ul>

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Mobile 2.0 Code



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Mobile 2.0 Code




You can have a mobile ready site in about an hour.


• Keep the information architecture simple and focused.

• Use a simple site drill-down architecture.

• Display only 5 categories per page.

• No more than 10 links per page.

• Always provide at least one content item with each category page.

• Try to prioritize by activity of popularity.

• The end of each page should have someplace for the user to go.

• Keep total file sizes, including images and styles, as small as possible.

• Use only well formed, valid web standard code.

• Code order matters, think semantically.

• Use ordered lists instead of unordered lists for navigation.

• Always use accesskeys.

Mobile Web Tips• Keep the information architecture simple and focused.

• Use a simple site drill-down architecture.

• Display only 5 categories per page.

• No more than 10 links per page.

• Always provide at least one content item with each category page.

• Try to prioritize by activity of popularity.

• The end of each page should have someplace for the user to go.

• Keep total file sizes, including images and styles, as small as possible.

• Use only well formed, valid web standard code.

• Code order matters, think semantically.

• Use ordered lists instead of unordered lists for navigation.

• Always use accesskeys.


Resources to get you started

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.mobi Developers Guide

http://dev.mobi

http://dev.mobi

http://dev.mobi

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.mobi Mobile Ready Report

http://mr.dev.mobi

http://mr.dev.mobi

http://mr.dev.mobi

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Global Authoring Practices

http://www.passani.it/gap/



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XHTML Mobile Profile Tutorial

http://www.developershome.com/wap/xhtmlmp/



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Mobile Design

http://www.mobiledesign.org




Thank You


Brian FlingCo-founder & Director of Strategy, Blue [email protected]

mob. +1 206 351-6060

http://www.blueflavor.com/presentations/nextgenmobileweb.pdf

mailto:[email protected]

mailto:[email protected]



Technology

The Next Generation of the Mobile Web