Next Generation Onboarding - Social, Gamified and Mobile

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Mohit Garg Co-founder, MindTickle

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Dec 5, 2013

Agenda

What is next generation onboarding?

Best Practices

Case Studies

Q&A

Summary


Lets start with the “what” and “how” of nextgen onboarding…


The Next Generation Employee

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§  Short attention span

§  Digital natives, tuned to “social” & “mobile”

§  Prefer self-paced learning

§  High expectations of user experience / engagement

The Next Generation Onboarding


§  Engaging

§  Social

§  Mobile, anytime-anywhere

§  Consumerized user experience

§  Global

§  Pre-boarding (engage and educate new hires with non-proprietary content)

§  Blended approach - Flip the classroom sessions (deliver company orientation, benefits, policies, IT orientation online; classroom sessions only for discussions)

§  Social and Gamified Learning Platform for new hires (self-paced engaging learning/Role based functional and technical content for cutting down days to productivity)

§  Measure and Iterate (with big data - analytics, reports and charts)

Structure of Next-Gen Onboarding


Next Gen Onboarding

Benefits


Pre-boarding •  Reduced Pre-join churn •  Higher engagement levels among new

hires

Flipped Classroom •  Cut down classroom hours / costs

Social & Gamified Learning

•  Improved learning / absorption •  Role base / personalized onboarding is

easy to implement •  Faster productivity

Now lets review some concepts and best practices…

Congrats! You levelled up…

The Toolkit for Next-Gen Onboarding


Gamification

Analytics

Social

What is Gamification?


Gamification is a scalable framework for encouraging users to engage in desired behaviours voluntarily

Game mechanics mo:vate and engage §  Badges: Sense of achievement, instant

gra:fica:on §  Levels: Achievable goals and incremental sense

of progress §  Challenges: Balance between skill and difficulty §  Points: Differen:ate commiLed learner from

casual dabbler §  Leaderboard: Reputa:on, Bragging Rights,

Healthy Compe::on


How does Gamification work?

(1) Source: Philosophy of Motivation, Csikszentmihalyi, BunchBall Whitepaper


Source: http://www.slideshare.net/dings/from-game-design-elements-to-gamefulness-defining-gamification

Gamification is not “Gaming” or “Serious Gaming”, for that matter

Gamification is a framework for designing repeatable and agile business processes/ technology

Gaming on the other hand focusses on deep interactions in game play, resulting in higher degree of customization but limited extensibility

Business

Play

Gamification is more suited for today’s dynamic business environment

Gaming/ Simulation / Serious Gaming

Gamification

Agility / Time to deploy 3-6 months < 4 weeks Flexibility Low High Resources Required (graphics, servers, manpower)

High Low

Cost Model Upfront Sunk Cost Value Based/Per User Depth of Simulation High Medium


Source: http://www.hrzone.com/

Social enhances informal learning and par:cipa:on §  Invites: Makes it viral and increases par:cipa:on

Updates & §  Discussions: Be a part of the larger community §  Likes: Encouragement from peers §  Share: Sharing achievements and updates §  Comments: Informal learning and feedback

How does “Social” work?


The blend of “social”, “gamification” and “analytics” achieves best results


If “Social” and Gamification are an engine to enable change, analytics is the fuel. Analytics lets you measure impact and identify where further refinement is needed. Nearly all Gamification efforts are iterative in nature.

- Charlie Bess, Chief Technologist, HP

Lets review some success stories…



Opportunity: Engaging New Hires between offer and join date at HCL

Source: Forrester B2E 2013 Awards Nomination, http://www.hcltech.com/gamification

Case Study 1

Learning Objectives: 1.  Communicate

Employer Value Proposition (EVP)

2.  Company orientation

3.  Technical Skills 4.  Soft skills

Solution: Gamified online learning platform for pre-boarding of new hires

Case Study 1

Gamified journey for creating awareness about HCL’s history, employer value proposition and its culture

Achievement badges for creating sense of aspiration and achievement

Leaderboard for healthy competition – acts as a driver of motivation

Updates/wall for creating an online social environment, an online community of all joiners



Business Impact

Case Study 1

1.  > 60% new hires participated voluntarily (6K+ new hires in 2013)

2.  The pre-join churn was reduced by 90%

3.  Classroom hours for new hire training reduced by 50%



4.  Better matching of skills and projects

Technology onboarding for teachers at Des Moines School District, Iowa

Case Study 2


https://www.slideshare.net/secret/E6RN2bDvaFD41I

Business Impact Case Study 2

1.  IT training for 3000 teachers was automated, resulting in huge $$$ savings

2.  39% drop in support calls to the IT helpdesk since introduction of the MindTickle gamified learning platform

3.  The IT helpdesk now focuses on issues that require a higher level of technical expertise

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Summary…


Summary

§  Identify the business objectives and metrics

§  Align with user aspirations and incentives

§  Gamification for the sake of gamification is likely to fail

§  Integrate “social” and strong “analytics”

§  Measure, learn and iterate

§  Branding of the “onboarding” program and buy-in from all stakeholders


Key Success Factors

100% complete!

Congrats! You have done it!…

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Thank you! Questions?

Contact: [email protected] @mohgar +1 (973) 404 0329

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