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The Man in the Mirror and the death of the label
Kevin Bacon,
Digital Manager
Museums & Tech, November 2017
Dr Blighty
Photo by David B Young, CC BY SA
Indian Hospital Gallery
Solution: re-use an old iPad
indianhospital.rpm-gallery.org.uk
The recipe
Ingredients
• 1 x iPad & stand• 1 x Kiosk Pro App• Wifi• 1 x homemade Wordpress
website• Hosting• Domain name• Google Analytics account• Some good content
Pros Cons
Cheap Can be slow to load
Easy to maintain Some stability issues
Easy to change content
Reliant on wifiprovider support
Can measure what content visitors look at
Can’t measure visitornumbers
Q: How do we resource for the 5%?
A: take the ‘technology’ out
From technology experiment…
… to content experiment
Eye on the Sty
pavisions.rpm-gallery.org.uk
Plugin or preposition?
More views Fewer views
Man in the Mirror
Dr Blighty
Eye on the Sty Good Plans
Slice of Brighton Life
Search our collections
Q: Does a preposition change a label into a suggestion of a narrative, and create a curiosity gap?
A need for narrative
‘I mean it says on the lawns, it’s a pig feeding demonstration during WW2, is that common? Did they do that, all the time?’
Stories not Labels
MacGuffin chaser
MacGuffin (noun)‘An object or device in a film or a book which serves merely as a trigger for the plot.’
