The human-centric workplace: Joy and efficiency got married

1 Copyright 2014 FUJITSU

Human Centric Innovation

Fujitsu Forum 2014

ICM Munich 19th – 20th November

2 Copyright 2014 FUJITSU

The human-centric workplace: happiness and efficiency got married

Christian Bock Director, Clients & Retail Marketing Programs, Global Marketing, Fujitsu

Product Marketing Manager, Tablets and VDI Solutions, Global Product Marketing Client Computing Devices, Fujitsu

Senior Marketing Manager Windows, Microsoft

Markus Seifart

Jeffrey Shomper

3 Fujitsu Forum | Copyright 2014 FUJITSU

Let’s Talk About…

1. Market trends

2. Turn challenges into opportunities

3. Enterprise apps in 5 minutes



1. Market trends




Is this your office?

‘The Apartment’, 1960, The Mirisch Company


Workplace of today (in successful companies)

Evolution of Workplaces

Latest IT technologies in offices

Easy usability and inter- operability everywhere

Workplace of the past (or today?)


Evolution of computing

From 1980s

Increase productivity Computer-centric

From 2000

Increase flexibility Network-centric

Fujitsu at the forefront Supp

ort

of h

uman

-cen

tric

ICT

Now

Increase Human Centric individuality

Enablement - Keeping IT alive Empowerment Priorities



1. Market trends




Taming BYOD

How Fujitsu helps

Human Centric Workplace

Empowerment technologies

Balance the needs of employees and business

The new workplace reality


Unified Communications and Collaboration

Information Security in a Mobile Age

Generation Y is Changing Everything

Taming BYOD

Realizing the benefits of empowerment within a business structure


Growing Consumerization

Over the last years user IT added …

… more to productivity than corporate IT

• 1980-2005: Corporate IT driving innovation “you do it our way”

• 2005-2014: Users driving innovation “no, I don’t”

• From 2015 – let’s cooperate


FOR BYOD

Freedom of choice – users get what they want

Workforce is more productive

Rapid adoption to new technologies

Improved work/life balance

Attract the best talent

Reduced corporate admin (first view)

Hard to stop anyway

Security concerns

Apps for multiple operating systems

Manageability challenges (deployment, upgrades, software versions)

Reimbursement conflicts

Division of personal vs corporate data

Legal issues – misuse of device

AGAINST BYOD

The Challenges of BYOD


Stuck in BYOD? Not Really

COPE

Corporate Owned

Personally Enabled

Devices + Apps (e.g. healthcare,

sales force automation, PC)

CYOD

Chose Your Own Device

Pre-selected basket,

company-tested and -managed

BYOD

Bring Your Own Device

Purchased pri-vately, company providing some

containerized apps

S

Submarines

Employee- owned without

corporate awareness

Understanding user needs, usage scenarios and your BYOD readiness is key.

FUJITSU CAN HELP YOU.


BYOD

BYOD – What Fujitsu Can Do For You

Customers The truth lies in between – CYOD and BYOD Start small and expand – No big bang

Services Solutions

Managed Mobile – MDM and MAM from one source VDI and VCS – Your desktop from the Cloud Workplace Security Solutions – Hardware and Software Vertical Solutions – Government, health care, retail, education

Products Desirable – Delivering a new user experience Manageable – Every policy in the market Secure – Embedded palm vein sensor

From Theory to Reality


Be Prepared for BYOD and its Flavors – Products that People Desire and Meet IT Requirements

Toughest Performer

Innovative usability features and full performance provide ultimate user

experience, in all surroundings, in and outside the office

Smartphone Ready Display

IPS panel with vivid colors, deep contrast and wide viewing angle,

frameless ultra-slim design with front glass

STYLISTIC Q704

Display X23T-1

LIFEBOOK E Series

6 Devices, 1 Port Replicator

Same port replicator across the entire LIFEBOOK E Series (13.3-inch to 15.6-

inch) and mobile workstation


Workplace Services “Mobile” (Managed Mobile)

Mobile Device Management

Secure Mail & Intranet Access

Secure Data & Share-point Access

Mobile Appli-cation Wrapping

Customer Benefits

Centralized Managed Service, powered by Citrix Technology

No operational risk

Increased user productivity

BYOD-Ready (Separation between corporate and private)

Integrates into existing workplace strategies

Fujitsu has the better Concept

Proven solution: quick onboarding, no tedious transition

Global:24/7 coverage, world-wide incl. Service Desk

Flexible: Pay-as-you-use price model

ISO 27001 / 9001 certified

Secure, scalable and reliable through cloud infrastructure

The usability your IT-users want, combined with the flexibility and security your business needs !




Taming BYOD


Information Security in a mobile age


Enabling the work styles of Generation Y while optimizing control


Gen Y – the context

Children of the Great Depression and WWII

Early marriage

Conformists

Climbs career ladder over time

1925 – 1942

Silent Generation

Father knows best family order

Full-time moms

Seeking inner life, self-perfection and deeper meaning

Women movement

1943 – 1960

Baby Boomer

Era of failing school and marriages

Latchkey kids

New, hardening pragmatism

Learned early to distrust institutions

Tech-interested

1961 – 1981

Generation X Stigmatization of hands-

off parental styles

Climb of percentage of "wanted children"

Grow up when high value on children

Helicopter parents

Tech-savvy/dependent

1982 – 2005

Generation Y


Reputation for leaving jobs after 1 or 2 years but

Having strong financial safety net and being aware of other options ...

They want to have "relevant work experience" want to care about their work, have frequent communication from mgmt. and experience job progression

When certain requirements are met they are loyal long-term employees

Disloyal Majority places high priority

on family and friends

Volunteering in record rates

Want good relationships w co-workers and employees

Prefer to work in teams

Believe in social causes

Want to work for companies contributing to society

Instant gratification Desire to excel & make a contribution – BUT

Work needs to be meaningful and interesting

Want their assignment linked to a higher goal

When tackling new tasks, thinking about how to do it betters and faster

Selfish

Gen Y – The Myths

Lazy

It's their DNA

Grown up where speed is not a virtue, but a way of life (Fast Food, IM, Online shopping, cable/ satellite television)

Tech accustomed them to get what they need quick and easy (Smart Phone, Tablet, Social Media)

GEN Y is …

Copyright 2014 FUJITSU 18


Disloyal

Instant gratification Selfish

Gen Y – The Myths

Lazy GEN Y is …

Copyright 2014 FUJITSU 19


Looking for the "why" behind a task and like to find new, better and faster ways to do things

Never knew a world without PC Internet

If they don't know they know how to get

"Super" informed

Making buying decisions from their Toddler age

Entrepreneurial

Understanding the global marketplace

Tech Savvy

Gen Y – Your Benefits

GEN Y is …


Gen Y – Challenges for Organizations

Intergenerational workforces

Rising demand for flexibility …

In "where" your people are working …

When they are working

Of office environments

Of organizations

Velocity

Technology as enabler


From Theory to Reality Gen Y

Gen Y – What Fujitsu Can Do For You

Customers Embrace It – Or it happens without you Think holistic – Not just devices

Services Solutions

Unified Workspace – Workplace Anywhere Workplace of the future – Cooperation with leading institution

Cool ID Devices

2 in 1 computing – Flexibility of a tablet, performance of a notebook Style – Thin, light, appealing Highly adaptable – 100% fit for purpose Comfortable user experience – Touch display options, backlit keyboards Convenience – Port replicators & cradles for full desktop experience Securely manageable - PalmSecure™ and TPM


Be Prepared for the Generation Y – Form Factors that Meet Dynamic Work Styles

Highly Adaptable Slim Tablet

Ultimate convenience due to ultra-thin and light design and optional keyboard

or cradle

Versatility and Mobility Combined

Unique super slim and lightweight convertible Ultrabook™,

only 1.6 kg, 17 mm height

Stylish, 24 Hour Performer

Combining ultimate mobility with no compromise and appealing design

STYLISTIC Q584

LIFEBOOK T904

LIFEBOOK S904

http://mediaportal.ts.fujitsu.com/pages/preview.php?ref=32549&ext=jpg&k=&search=T904&offset=0&order_by=field12&sort=DESC&archive=0

http://mediaportal.ts.fujitsu.com/pages/preview.php?ref=30963&ext=jpg&k=&search=S904&offset=48&order_by=field12&sort=DESC&archive=0




Taming BYOD


Information Security in a mobile age

Generation Y is changing everything

Transforming the way enterprises do business


Future-Unified

Multiple support teams Disparate strategies

Evolution of Communication Technology

Video conferencing

Web conferencing

Voice mail

Email & biz apps

Stationary telephony

Mobile phoning

Audio conferencing

Instant messaging

Email & BizApps

Inte- gration

Unified Messaging

Instant Messaging

Multimedia Conferenc-ing

Enriched Telephony & Mobility

Simplified User Experience Streamlines Support Team Consistent Development Road

Integrated user experience

Communication islands

…

Multiple devices Individual roadmaps Today-Split


From Theory to Reality UC&C

UC&C – What Fujitsu Can Do For You

Customers Depending on company size – But it happens Variety of approaches – Scale is key

Services Solutions

Enterprise Communication Service – Integrated, flexible and tailored Partnership – Solutions based on leading Microsoft products

Products Optimized – Low Power Active Mode Replacing the desk phone – Integrated functionality Accessories – Certified for UC&C


LIFEBOOK and STYLISTIC Notebooks and Tablets

Be Prepared for the Future, Today – Innovative Fujitsu Devices Designed for UC&C

Clean Desk Environment

Innovative all in one PC enriches UC&C environments

Expandable Thin Client

Flexible workplace combined with UC&C capabilities

Modern Workplace

Exclusive and space-saving PC supporting low power active mode for VoIP telephony

ESPRIMO X923/

X923-T

FUTRO S920

ESPRIMO Q520/ Q920




Taming BYOD



Generation Y is changing everything

Keeping business information secure and ensure compliance


New dimensions of security risks through mobile IT usage

Chongqing's 'mobile lane‘ source: Huffington Post


Workplace Security Context

30

Over 99% of all new data created

today is stored electronically

Security is one of the CIO’s top

concerns

BYOD / Consumerization

creates new levels of security

challenges

Rather than clamp down on everyone and

everything IT should make users under-

stand the "risk continuum"

Poor security can lead to da-

mage to balance sheet, share price, reputation

and cus-tomer confiden-

ce


From Theory to Reality Security

What Fujitsu Can Do For You

Customers More awareness than ever – On top of CIOs agenda Educate the users – Prevent vulnerability

Services Solutions

Workplace security solutions – Manageable endpoint security Managed Mobile – Sandboxed applications, lock & wipe Security assessment services – Let us help you

Products Ultimate security embedded – Palm vein sensor, contactless SmartCard PalmSecure ID Match – 2 factor authentication Flexible – Match all policies


Be Prepared for Security – Managing Security From the Core

Workstation Power on the Go

Industry’s first workstation with embedded PalmSecure technology

Most Secure Authentication

Cutting edge technology based on Fujitsu’s PalmSecure technology with incomparable

authentication accuracy; enabling use cases in access control and ePayment

Designed for Professionals

Slimmest in its class! Industry’s first notebook with embedded

PalmSecure technology

CELSIUS H730

PalmSecure ID Match

LIFEBOOK U904


Patch, Patch, PATCH!

Choose strong

password

Protect sensitive

data

Use drive

encryption

Most importantly:

Stay informed!

Top 10 Safe Computing Tips for Your Workplace

1 Unique with Fujitsu Client Computing Devices

DeskUpdate

Text

Fujitsu EraseDisk

Fujitsu Workplace

Protect/ BitLocker

Fujitsu PalmSecure1, SmartCard, Fingerprint

Install protective software McAfee

Control access to

your machine

Fujitsu Workplace

Protect Solution

Backup, Backup, BACKUP!

Fujitsu CELVIN

NAS Server

Use the internet safely

ID|GARD Web Privacy

service Protect

your system against theft

Advanced Theft Protection



1. Market trends


3. Enterprise apps in 5 minutes Project Siena by Microsoft


What is the opportunity for apps in today’s workplace?

CLOUD

CONTENT

COLLABORATION

BIG DATA

DEVICES

MOBILE OFFICE

EMPLOYEES (GEN Y) AUTONOMY

IT MGMT STRUCTURE


Introducing Project Siena.

Increase the value of a Human-Centric Workplace with a new way to develop mobile apps.


Let’s talk about…

1. Market Trends



4. Summary


Happiness and efficiency got married

Autonomy to work how users want to work

Creativity

Freedom

Innovation

Energy

Structure that supports the needs of business

Cost control

Structure

Security

Order

Fujitsu client computing devices & solutions help businesses balance

two competing forces

VS

38


Workplaces are evolving – have a human-centric IT strategy

Generation Y and BYOD are re-defining the game – see this as opportunity, not as threat

Empowerment AND enablement are key

Bringing the CIO back into the driver seat

Fujitsu is here to support - with client computing devices, services & solutions

THE HUMAN-CENTRIC WORKPLACE

Take home messages


Perspectives

source: mapsdownunder.com.au

Let’s start changing the perspective…
