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The Hidden Truth Inside Your Data
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• Influencer Reporting: Better understand the interaction between all of my publishers
• Traffic Verifier: Real-time custom attribution and postbacks• Custom Configuration: Why would I use it?• Intelligence Suite/What if? + Query• Fraud: Discovery and mitigation
Focused analysis for better marketing decisionsBusiness Value Assessment
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Put in the busy chart that overwhelms
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1% Challenge
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Configurable Attribution
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Uniqueness by Network – iOSLargest Network
Most Unique
Highest Volume Overlap
Highest % Overlap
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The graph below details the spectrum of influencing network installs (x-axis) and attributed installs (y-axis)Influencers vs. Closers
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Reach vs. Saturation
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Expanding Reach
Network A
Network BNetwork C
Network A
Network B(New Network)
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Lots of Overlap
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Reach vs. Frequency
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True ROI
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IndicatorsFraud Detection
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Mean Time to Install (MTTI)
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Device High Click Volume
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Ad Stacking
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Current Rulesets: Matches/Does Not Match
• Device Type• Device Platform• OS Version• Country
• Establish rules, apply in real-time• Receive postbacks of traffic rule violations, and for Violations, determine how to handle
Real-time Filtering
Actions:• Postback to network, or not• Attribute to network, or not