The Future of Content is Cognitive

Watson Commerce

$3 ROI 25% of CustomersCustomer Experience

Customer experience matters most.

for every $1 invested in Customer Experience2

will overtake price and product as the key brand differentiator

by 20201

will go to a competitor after one bad experience3

1 Walker 2 CIO Workshop 3 Thunderhead

Digital Influence

Today, $0.56 of every dollar spent in a store is influenced by a digital interaction.

82% of smartphone users turn their phones inside the stores when making purchase decisions.

2013

2016

Mobile Influence

2013

2016

5%

36%

14%

56%

Navigating Digital Divide Report - Deloitte

Customers demand digital interactions.

Audience identification & targeting

Analytics

Creation

Distribution

Curation & aggregation

67%

67%

60%

53%

48%

Top needs from content marketing perspective3

87% of B2B marketers say their struggle to produce content that truly engages their buyers1

Great content is critical,but there’s a gap.

62% of B2C marketers say their organization is ineffective at content marketing2

1 Benchmark Your B2B Content Marketing Strategy and Maturity - Forrester 2 CMI 3 Altimeter

Content is the soul of the digital experience. Words inform, images inspire, and videos immerse customers throughout their journey - which is no longer one linear path.

Understand your content

Reason and recommend

Learn your business

Interact via natural language

Can your content management system...

A new generation of content management tools.

A new generation of content management tools.

Announcing IBM Watson Content Hub,a cognitive-powered content management service.

Try a free trial of IBM Watson Content Hub today

Watson Commerce