The evolution of a global workplace connect 2012 (cnw001)

© 2012 IBM Corporation

CNWO01 The Evolution of a Global Workplace: how social technology keeps us connectedCarol Sormilic | Vice President, Global Workforce and Web Process Enablement | IBMMark Heid | Program Director, Social Analytics | IBM

୨ | © ୨୦୧୨ IBM Corporation

Agenda Globally-integrated Carol

A new year, a new world

Social to the rescue

How we do it!

The numbers tell the story

Social is not just about the workplace!

Making social work for you!

An HR social intelligence dashboard

Social analytics for a global workforce

୩ | © ୨୦୧୨ IBM Corporation

Globally-integrated Carol

୪ | © ୨୦୧୨ IBM Corporation

My story could be any IBMers story...

500,000 + workforce

In 170 countries

At 2,000 locations

With 50% working remotely!

୫ | © ୨୦୧୨ IBM Corporation

A new year, a new adventure

Monday 2pmNew York, U.S.A.

Tuesday 2amShanghai, China

୬ | © ୨୦୧୨ IBM Corporation

Social to the rescue!

୭ | © ୨୦୧୨ IBM Corporation

Who needs Superman when you have social...

୮ | © ୨୦୧୨ IBM Corporation

The numbers tell the story...

87% increase skills

84% access experts quicker

84% share knowledge with others

77% re-use assets

74% increase their productivity

64.5% improve personal reputation

64.5% increae their sense of belonging

59.9% increase sales

42.2% improve customer satisfaction

Source: Luba Cherbakov, IBM Distinguised Engineer (Feb 2010)

୯ | © ୨୦୧୨ IBM Corporation

It's not just about the workplace...

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Making social work for you...

Instead of... “What is the ROI?”

Think: “a new way of getting work done.”

୧୧ | © ୨୦୧୨ IBM Corporation

5 keys to making social work

1) Change behavior

2) Create a robust infrastructure

3) Integrate the platform

4) Integrate your business units

5) Evaluate privacy issues

୧୨ | © ୨୦୧୨ IBM Corporation

Thank you for your time!

Carol SormilicEmail: [email protected]: @carolsormilicLinkedIn: Carol Sormilic

mailto:[email protected]


13 | © 2012 IBM Corporation

A Social Intelligence Dashboard for HR


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The HR Social Intelligence Dashboard is a collaborative effort between IBM Research, Corp IT and Corp HR

IBM specific solution for sentiment analysis of internal and external social media

data

Augments internal IBM employee surveys with analysis of unstructured data

Helps IBM business leaders better understand what IBMers think about topics such

as employment brand, sentiment about specific policies and practices

Allows IBM to act in near real-time based on "trending" topics, tailor offerings

based on employee sentiment and external perception, and compare ourselves

against the competition

Overview


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Augment IBM employee surveys with social media data Better understand what IBMers think about our products, services, and clients Tailor IBM products, services, and programs based on employee sentiment Ability to act in near real-time based on trending topics

Social Analytics: Key Advantages for IBM internally

Leverage extensive IBM social media footprint

IBM has >25,000 employees on Twitter, >300,000on LinkedIn, and 198,000 on Facebook

Internally over 300,000 IBMers use Communities, Blogs, Wikis, Profiles, Forums etc. in IBM Connections

Understand what a competitor’s employees are saying about their employer

Compare / benchmark against the competition


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Vision: HR Social Intelligence Dashboard

Input

Data sources

•Internal → IBM Connections

including Communities Forums, Blogs, Microblogs, HRIW etc.

•External → Twitter, Facebook,

LinkedIn, Glassdoor, etc

CCI Output

Reports

•Sentiment → Dimensional

Analysis •Affinity

Relationships• Evolving Topics → Relevant Topics → Associated

Themes → Ranking and

volume

Analysis

•Number of posts• Tone: % positive,

% negative, % neutral, % ambivalent

• Filtering and targeted analysis by Business Unit /Geography /Job role/ Tenure

• Predictive models

End User: Workforce Analytics


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Example capabilities

Topi

cal A

naly

sis

Aff

inity

Ana

lysi

s → Determine unexpected affinities across multiple analytic dimensions

→ Discover related topics above and beyond your search

Sent

imen

t Ana

lysi

s → Glean employee sentiment across entire company and within micro-segments

Tren

d A

naly

sis → Perform trend analysis

of sentiment over time


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Data privacy: Code of ethics


Pilot Use Cases

Employee

Engagement

→ Immediate recognition of employee sentiment

→ Identify issues and alert relevant stakeholders

Health and Wellness

→ Understand how IBMers feel about health programs

→ Evaluate external reputation of IBM health programs

→ Causal analyses

Recruitment

→ Gauge brand perception in India

→ Gauge sentiment of competitors’ employees in India→ Talent acquisition


Main Dashboard view

Sources of Data


Drill down on Engagement

Sentiment summary:

44% of the data reflects a positive sentiment around Engagement, while 14% of the data

indicates Negative sentiments


Evolving Topics (Areas not considered in the model)

We build an initial model and based on the data in the snippets and input from Subject Matter Experts, we establish a baseline.

CCI will also provide us into a view of frequently used terms that we haven't considered in our model – these are called “Evolving Topics”


Evolving topics(Leaders)

In the case of “Leaders” we find other keywords used frequently such as

“Challenges”, “Focus” and “teams”


Relationship matrix


Thank you for your time!

Mark HeidEmail: [email protected]: @mheidLinkedIn: Mark Heid


Technology

The evolution of a global workplace connect 2012 (cnw001)