The Ethics of Social Media PR

PodCamp Toronto 2009

Rule #1: Rule #1: Use common Use common sensesenseRule #2: Rule #2: Follow rule #1Follow rule #1

IPIP

• AstroturfingAstroturfing

• Ghost BloggingGhost Blogging

• Online PersonasOnline Personas

• WikipediaWikipedia

WikipediWikipediaa

WikiScanner.virgilWikiScanner.virgil.gr.gr

• Suggest changes via the ‘Discussion’ page

• Maintain Neutral Point Of View

• Follow the established process for creating new articles

• Don’t attack others

Ghost Ghost blogging

AstroturfingAstroturfing

online

personapersona

Questions?Questions?

fleet@thornleyfallis.com(416) 515-7517 x332twitter.com/davefleet