The CXC Experience

© 2014 NTT Innovation Institute, Inc.

The CXC Experience


THE CXC EXPERIENCE

The NTT CUSTOMER EXPERIENCE CENTER (CXC) is a new way for customers and partners to collaborate and engage with the expertise, ideas, applied research, solutions and global resources of the WORLD’S LARGEST ICT COMPANY

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NTT GROUP AT A GLANCE

$112 BILLION in annual revenues

SERVICES & SOLUTIONS across the enterprise IT continuum

World’s 2nd LARGEST data center provider

World’s 2nd LARGEST

IP backbone provider

Among the largest systems integration & IT services providers

GLOBAL LEADER in managed security services

$2.5 billion in annual R&D

INVESTMENT


A SINGLE INTERFACE WITH NTT

The NTT CXC combines the capabilities and thinking of NTT Group’s operating companies and applied research center in one location, with seamless communications links to other resources and facilities around the world

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Transformation consulting

Systems integration, applications and

business processes

Systems integration and managed IT

services

Mobile services and solutions

Data centers, network provisioning and

management

Enterprise-directed applied research and

open innovation


ADDRESSING THE INNOVATION IMPERATIVE

NTT’s customers operate in a hyper-competitive global marketplace where digital disruption is the new norm To be successful, companies must continuously explore possibilities, experiment with new approaches, respond to competitive challenges, and bring new products and business models to market faster They must cope with regulatory and security threats in a connected world And they must do all this at a price that provides value to customers and stakeholders

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THE CXC IS DESIGNED TO ASSIST CUSTOMERS ALONG THIS INNOVATION JOURNEY,

CREATING TOMORROW’S SOLUTIONS


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WHAT VISITORS CAN EXPECT

•  Immersive, creative environment for open innovation and knowledge exchange

•  Multi-disciplinary thinking from across NTT •  Hands-on demonstrations of the next-

generation workplace •  Intros to NTT capabilities, solutions and

thought leadership •  Powered by ambient technologies and

human-centered design


BUILT FOR COLLABORATION

•  Advanced workplace designed to foster optimal collaboration and creative productivity for NTT researchers and operating personnel

•  Integrates new environmental thinking, technologies and tools to enhance collaboration and spark new ideas from NTT, its customers and partners

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FERTILE AREAS OF CONVERSATION

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Business Agility

Asset-light Enterprise

Reimagining the Customer Experience

Real-time Active Defense Imperative

The Next-Generation IT Service Model

Lean Management Practices


AN NTT-ENABLED EXPERIENCE

The CXC was designed, built and enabled with NTT services and products

–  Next-generation data center in operation –  NTT Clouds products and services on display –  Agile development practices at work –  Global threat monitoring in action

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WHAT’S THE VALUE TO NTT?

•  Elevate and define NTT Group brand in North America

•  Strengthen and deepen enterprise customer relationships

•  Tap into customer thinking and requirements for innovation

•  Build our presence and partnerships within Silicon Valley

•  Establish thought leadership in key areas •  Showcase the totality of NTT Group’s

capabilities

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Technology

The CXC Experience