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The Anti-Henry FordHow 200 hour discoveries revolutionized the way we do business

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EARLY THOUGHT PROCESSES

“A car for every purse and person.”

“If I had asked people what they wanted, they would have said faster horses.”

— Henry Ford

— Alfred Sloan

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A Tale of Two Companies

● In 1921, the Ford Motor Company sold about 66% of all cars built in the U.S.

● By 1926, this share had fallen to approximately 33%.

● In 1927, the percentage fell to about 15% when Ford belatedly brought the Model A to market.

--Harvard Business Review

GM // FORD

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Taylor Trusty

CEO - Blackstone MediaSpeaker. Cookie Aficionado. Podcast Nerd.

@ttrusty

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WHO WE ARE

Since 2006, Blackstone Media has been known for creating both beautiful and functional, digital experiences that deliver results—we are committed to delivering the WOW with every engagement. Guided by values of integrity, positivity, and passion, we strive for the win-win in all situations.

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THE CHALLENGE

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THE CHALLENGE

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THE CHALLENGE

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BY DEFINITION

Discovery is the process of gathering data and insights, analyzing the gathered information, and using it to create memorable experiences.

The process of aligning expectations with reality to create a personalized experience that resonates with your consumer.

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STEPS TO DISCOVERY

Tech & Brand AuditOnsite Workshop

Competitive Intel

User, Stakeholder, & Customer Insights

Design & UX

Strategic Findings & Direction

Profitability Gains

Timely Deliverables

Happy Clients

Happy Team

Efficiency Gains

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OUTCOME OF A GOOD DISCOVERY

Better Clients

Take the clients you want, not the clients you need.

Profitability Gains

Who doesn’t like to make more money?

Timely Deliverable

On time projects are profitable projects and lead to...

Happy Clients

Happy clients tell their friends about you.

Happy Team

A happy team is more innovative and intuitive and leads to more...

Efficiency Gains

Create capacity within teams.

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TECH & BRAND AUDIT

Understanding performance. Empowering your brand by learning your strengths and weaknesses.

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BUILD WITH YOUR CUSTOMER

FamiliarizeIdentify Goals & ObjectivesAlign w/ Client VisionLearn Brand & CultureProduct & Consumer InformationUncover Strategy

ONSITE WORKSHOP

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COMPETITIVE INTELLIGENCE

Bridging the data gap. Insight into client, consumer, and competitor relationships.

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Market AnalysisBetween client and top competitorsCTA & UX/UI Analysis

Keyword PerformanceOrganic & Paid

Search AnalysisDomain authorityRankingResponsiveness

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USER, STAKEHOLDER & CUSTOMER INSIGHTS

Start talking. Having conversations with key individuals both inside and out of an organization can hold the key to growth.

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DESIGN & UX

Tell a story. Enhance the user-experience and create a memorable interaction for your client and theirs.

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INSPIRATION

Take inspiration from the data gathered and the everyday situations and processes your clients experience.

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STRATEGIC FINDINGS & DIRECTION

Utilize the data gathered to enact change within a process and to push innovation within the client’s industry.

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“

“Companies are realizing that traditional methods of innovation — developing new product ideas in-house, conducting focus groups and customer research to determine feasibility and market potential — don’t always reflect customer's actual needs and desires. To address this shortfall, more and more firms are putting the customer at the heart of their innovation efforts.”

Jennifer Lee

Partner at Deloitte

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COMPANIES WITH THE RIGHT IDEA

An online community. Members can find new creations from other fans and submit designs for new sets. Fans vote and give feedback.

LEGO Ideas

If a project gets 10,000 votes, LEGO reviews the idea and picks a winner for an official set to be created and sold worldwide.

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COMPANIES WITH THE RIGHT IDEA

A leading manufacturer of high-quality power tools.

DeWALT

To gain info on where they should innovate, they use an award-winning insight community of more than 10,000 end users.

The company uses its community to get to know customers and their needs while gathering product, packaging and marketing feedback.

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“

“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.”

Jay Baer,

Author of ‘Youtility’ & ‘Hug Your Haters’

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Thank you. Any questions?

Taylor Trusty@ttrustyttrusty@blackstonemedia.com

To learn more:blackstonemedia.com