The 4 Most Common Misconceptions About SEO Packages

SEO packages interest business owners who want to start making more sales through the Internet. Many owners and marketing managers know that they need a website. And after the website is finished, customers will come and swarm the store, right? Not exactly. First of all, search engine optimization isn't simply owning a website. It goes way beyond that. Sadly, there are so many wrong notions about it. Here are the four most common misconceptions about SEO services and why you should be aware of them today.

"It works immediately." Unfortunately, it does not. A lot of business owners think that as soon as work starts on the website, sales will come pouring in. That is not the case. SEO is actually a lifetime worth of work. As long as your website and your business exist and want to generate sales from the Internet, you will need to optimize your online assets, the website included. This does not mean you need to wait forever to see results from SEO packages. Starting to some optimization work right now means you can achieve some "milestones" sooner. For example, you can increase site traffic by a few percentage points or at least get traffic if the site has been dormant for a long time.

Needless to say, SEO done right and aged right yield the best benefits.

"It's all about keywords and ghost writers." Make no mistake, using keywords is an effective way of improving your website's ranking and bringing in traffic. However, with Google's Panda and Penguin updates rolled out just a few months ago, you can't rely on the malpractice of scraped, poor quality content. You need to write quality information. And not just write, you can also shoot a video, or record an audiobook. You can arrange presentations. Article writing isn't the only method experts of SEO services use.

They have so much other options, depending on what suits you case.

"It won't work with social media." There is a perception that SEO means forgoing your social media presence. Some business owners think that they have to choose between the two: it's either Google or Facebook and the worlds they represent. That should not and is actually not the case. SEO packages are such a wide blanket that they overlap and cover several other online marketing methods, including social media. Even Google recognises this fact, as signalled by the launch of Authorship, which ties content with a

verified author. What's one of major factors that affect Authorship, which in turn affects search rankings? They are social signals or the sharing of and interaction about the content by people online – in essence social media.

"Black hat works." If you've been doing some research about SEO services, you might have encountered the terms "white hat" and "black hat" with the latter, being associated with mostly dubious practices. Black hat is also often connected with article spinners and other software meant to outsmart search engines. Regardless of whether these systems work or not, it's hard to gain the trust of

prospects when you use black hat methods. There's a famous saying in the online world: "If Google is not slapping you (penalizing your site for wrong practices), people eventually will."

With these common misconceptions divulged, you have a better idea on what to expect when you meet with a consultant or a company. SEO packages work but only when done right.