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El objetivo principal del seminario consiste en mostrar porqué los departamentos de IT deberían adquirir nuevas competencias en tecnologías emergentes que les permiten ir más allá de la simple implantación de sistemas de información. Nos centramos sobretodo en tres de ellas: Big Data, Cloud Computing y Movilidad. En la sesión hemos visto cómo el uso de estas tecnologías permite a los profesionales de IT implicarse directamente en la estrategia de su organización, alineando perfectamente los departamentos técnicos con la estrategia de negocio.
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"This CD-ROM can hold more information than all the paper that's here below me“
Bill Gates, 1994
ClickstreamCapture and analyze
website visitors’ data
trails and optimize
your website
SensorsDiscover patterns in
data streaming
automatically from
remote sensors and
machines
Server LogsResearch logs to
diagnose process
failures and prevent
security breaches
SentimentUnderstand how
your customers feel
about your brand
and products –
right now
GeographicAnalyze location-
based data to
manage operations
where they occur
UnstructuredUnderstand patterns
in files across millions
of web pages, emails,
and documents
$
• New Account Risk Screens
• Fraud Prevention
• Trading Risk
• Maximize Deposit Spread
• Insurance Underwriting
• Accelerate Loan Processing
• Call Detail Records (CDRs)
• Infrastructure Investment
• Next Product to Buy (NPTB)
• Real-time Bandwidth
Allocation
• New Product Development
• 360° View of the Customer
• Analyze Brand Sentiment
• Localized, Personalized
Promotions
• Website Optimization
• Optimal Store Layout
Financial
Services
Retail Telecom
HealthcareUtilities,
Oil & GasPublic
Sector
• Genomic data for medical trials
• Monitor patient vitals
• Reduce re-admittance rates
• Store medical research data
• Recruit cohorts for
pharmaceutical trials
• Smart meter stream
analysis
• Slow oil well decline curves
• Optimize lease bidding
• Compliance reporting
• Proactive equipment repair
• Seismic image processing
• Analyze public sentiment
• Protect critical networks
• Prevent fraud and waste
• Crowdsource reporting for
repairs to infrastructure
• Fulfill open records requests
Sentiment
& Web
Clickstream
& Behavior
Machine
& SensorGeographic
Server
Logs
Structured &
Unstructured
Financial
Services
New Account Risk Screens ✔ ✔
Trading Risk ✔
Insurance Underwriting ✔ ✔ ✔
Telecom
Call Detail Records (CDR) ✔ ✔
Infrastructure Investment ✔ ✔
Real-time Bandwidth Allocation ✔ ✔ ✔
Retail
360° View of the Customer ✔ ✔ ✔
Localized, Personalized Promotions ✔
Website Optimization ✔
Manufacturing
Supply Chain and Logistics ✔
Assembly Line Quality Assurance ✔
Crowd-sourced Quality Assurance ✔
HealthcareUse Genomic Data in Medial Trials ✔ ✔ ✔
Monitor Patient Vitals in Real-Time
Pharmaceuticals
Recruit and Retain Patients for Drug
Trials✔ ✔
Improve Prescription Adherence ✔ ✔ ✔ ✔
Oil & GasUnify Exploration & Production Data ✔ ✔ ✔ ✔
Monitor Rig Safety in Real-Time ✔ ✔ ✔
Government
ETL Offload/Federal Budgetary Pressures ✔ ✔
Sentiment Analysis for Government
Programs✔
Cambio de paradigma
en las interacciones con
los clientes actuales y
potenciales
ReactivePost Transaction
ProactivePre Decision
…to Real-time PersonalizationFrom static branding
…to repair before breakFrom break then fix
…to Designer MedicineFrom mass treatment
…to Automated AlgorithmsFrom Educated Investing
…to 1x1 TargetingFrom mass branding
A shift in Advertising
A shift in Financial Services
A shift in Healthcare
A shift in Retail
A shift in Telco
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© 2014 Kinvey, Inc.
“Cualquier cliente puede tener el coche del color que quiera, siempre y cuando sea negro”
Henry Ford, 1909
“Si hubiera preguntado a la gente que quería, me habrían dicho caballos más rápidos.”
Henry Ford
“No me gustan los estudios de mercado. Los clientes no saben lo que quieren hasta que no lo tienen delante.”
Steve Jobs
