Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

David DombroskyCenter for Arts Management and Technology

September 24, 2009

Technology NowA Crash Course in Online Tools and

Their Implications for the Arts

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Executive

Director

Blogger

Tweeter Communica

tor

Arts

Advocate

Strategic Marketer

NOT AN EXPERT

Just an arts administrator who pays attention to the constantly changing world of technology

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

What We’ll Cover:• Overview of Web 2.0

• Welcome to the Wonderful World of FREE!

• The 21st Century Online Toolbox

• Tools for Administration

• Google: The Small Office’s Best Friend

• Donor Management Systems

• Constituent Relationship Management Systems

• Content Management Systems

• Tools for Communication

• Email Service Providers – Is Yours Cheap?

• RSS Feeds

• Social Media

• Social Networking

• Advertising

• Mobile Integration

• Resources for Keeping Up with the Evolution

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Web 2.0 – What Is It?

A theoretical shift in the role of the Internet from a predominantly unidirectional communication

channel to an overwhelmingly multi-directional communication channel.

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

* Image by David Ciccarelli from http://blogs.voices.com/thebiz/2006/09/web_20_definition.html

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Welcome to the Wonderful World of Free

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Three Types of “Free” Software or Web-based Services

• Freeware - fully functional for an unlimited time with no costExamples: Irfanview, Aviary.com, Mozilla products

• Freemium - basic services for free, while charging a premium for advanced or special featuresExamples: Quickbooks, Huddle.net, YouSendIt.com

• Open-Source - permits users to use, change, and improve the software, and to redistribute it in modified or unmodified formsExamples: OpenOffice.org, PDF Creator

* Definitional phrases from http://en.wikipedia.org

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Why Free Isn’t Always Easy

• Lack of familiarity

• Inadequate technical support

• Free code still requires someone to manipulate it and update it

• Sometimes you get what you pay for

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

The 21st Century Online Toolbox

Administration Communication

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Getting Some Perspective

Administration Communication

•These are tools, not magic bullets.

•Try it – you might like it.

•You don’t have to do it all!

•Respect your capacity

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Google: The Small Office’s Best Friend

E-mail Groups

Calendar

Sites

Analytics

Grants

Docs

Blogger

YouTube

Checkout

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Donor Management Systems

Find the DMS that’s right for you! Click on the image to the left for a free consumers guide

* From the NTEN 2008 Donation Management System Satisfaction Survey

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Constituent Relationship Management (CRM) Systems A CRM allows you to chart all of the

ways in which you interact with constituents over time.

* From the NTEN 2007 CRM Satisfaction Survey

Salesforce offers 501(c)(3) nonprofits up to 10 user licenses for FREE. Click on the image to the left for more information.

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Content Management Systems

From the Idealware.org report “Comparing Open Source Content Management Systems.”

How satisfied other nonprofits are with their CMS tools? Click on the box to the right to download the NTEN 2008 CMS Satisfaction Survey.

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

ESP – Is Yours Cheap?

Email Service Providers (ESP) allow you to send e-mail messages to many people at one time without labeling you as a spammer.

Other benefits include:• HTML templates• HTML / Plain Text Delivery• Analytics• Opt-out capacity

Vertical Response provides nonprofits with a free mass e-mail service if they send less than 10,000 emails per month.

Other low cost service providers:

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

RSS Feeds: Bringing the Mountain to Mohammed

The presence of this icon in the address bar of your Internet browser indicates that the content on the web page is syndicated with an RSS feed.

To create RSS feeds:

To aggregate RSS feeds:

RSS (Really Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually.

* Description from What Is RSS?

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

A web page may also use the RSS symbol to indicate that you may subscribe to one or more content feeds.

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

RSS readers aggregate feed subscriptions into a centralized area to help users stay updated on the latest news and content from their favorite web

sites.

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

CuratorsModerate a forum

Share an aggregated RSS feed

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Social Networks: The Big Three

Or Build Your Own!

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Facebook Advertising

Allows you to target your ads by various criteria.

You can either pay for impressions or pay for clicks.

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

Start Thinking About…Mobile Integration

• By 2012, more people will access the Internet via mobile devices than by laptop and desktop computers.

• The overwhelming majority of today’s websites are NOT designed for display on mobile devices.

• What mobile web applications could be assisting you in reaching new as well as current audience members?

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

6 Resources for Staying Updated on the Evolution

• Technology in the Arts

• NTEN

• TechSoup

• Idealist

• Mashable

• ReadWriteWeb

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

OCTOBER 6 – 2:00-3:30pm ESTThe Arts and Social Media:  From Experiment to Strategy Presenter: David Dombrosky, Center for Arts Management and Technology 

NOVEMBER 5 – 2:00-3:30pm ESTMobile Applications for the Arts: Where Are We? Presenter: Ron Evans, Groupofminds.com

Upcoming Technology in the Arts Webinars

Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College

This presentation is available at:

http://bit.ly/ivSaZ