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Android Apps
Echo System
Yoah Bar-David
Scoompa
About me
Scoompa
• Mobile, mostly Android
• 1.5 years
• 30+ of our own apps
• 10+ Million downloads
• Many apps done for others
Why Mobile ?
Developing an app
• Idea
• Competitive landscape
• Design
• Coding
• Distribution
• Monetization
• Support: users, devices
• Iterations
Ideal App
• Long session time
• Used often
• Keep installed
• Users love it, high rating
• Users share it
• Searchable
Low barrier to entry
No protection of ideas
Coding/Design challenges
• Many devices: screen, OS, capabilities
• Intuitive UI - no one wants a manual
• Limited memory, esp Bitmaps
• Battery
• Be fast
• Animations & enchantment
• App can be killed at any point
• Notification bar space
Revenues
• Paid apps
• In app purchase
• Subscription
• Ads - admob, applovin
• Ads - appbrain
• Ads - airpush
• Ads - Millenial Media
• Startapp
Free vs Paid
Source: http://www.appbrain.com/stats/free-and-paid-android-applications
In App Purchase
Price
Ratio of users / buyers
Common price 1-2 USD. Some more than 100.
Ration varies, reasonable 1:200
Admob
Expected revenues
are 1-2 cents
per install
Maximize:
Longer sessions
Come back to app
Location
Appbrain (AppTornado)
Expect
0.5 cents
per install
(of your app)
StartApp
1C returning
1C non US
5C US
Average: 1.2C
Bottom Line
Reasonable expectations are around 1-2C per
user
Sell globally
Translate texts
App name
Banner
Distribution
Search
Icon
Description
Rating and reviews
First month boost
Market collections
User lifetime
Blogs
Ad campaigns
Rating
1 out of 300-1000 users will rate you
Ask the good users to rate
Make it easy
Some apps offer rewards
Feedback
Monitor
Exceptions
Usage. Flurry / Google Analytics
AppAnnie
Search positions
Competition
By country
Monitor for actions, iterate and measure
Markets
Google Play
Amazon
GetJar
Samsung
China
Being lean
DIY
Fiverr
odesk / eLance
ICanLocalize - Translations
dropbox
Cross promote apps
MVP
Contact
I may be able to help with:
• Idea validation
• Development related questions/issues
• Market and monetization
• Monitor
THE END