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Android Apps Echo System
Yoah Bar-DavidScoompa
About me
Scoompa● Mobile, mostly Android● 1.5 years● 30+ of our own apps● 10+ Million downloads● Many apps done for others
Why Mobile ?
Developing an app
● Idea● Competitive landscape● Design● Coding● Distribution● Monetization● Support: users, devices● Iterations
Ideal App
● Long session time● Used often● Keep installed● Users love it, high rating● Users share it● Searchable
Low barrier to entryNo protection of ideas
Coding/Design challenges
● Many devices: screen, OS, capabilities● Intuitive UI - no one wants a manual● Limited memory, esp Bitmaps● Battery● Be fast● Animations & enchantment● App can be killed at any point● Notification bar space
Revenues
● Paid apps● In app purchase● Subscription● Ads - admob, applovin● Ads - appbrain● Ads - airpush● Ads - Millenial Media● Startapp
Free vs Paid
Source: http://www.appbrain.com/stats/free-and-paid-android-applications
In App Purchase
PriceRatio of users / buyers
Common price 1-2 USD. Some more than 100.Ration varies, reasonable 1:200
Admob
Expected revenuesare 1-2 cents per install
Maximize:Longer sessionsCome back to appLocation
Appbrain (AppTornado)
Expect0.5 cents per install(of your app)
StartApp
1C returning1C non US5C US
Average: 1.2C
Bottom Line
Reasonable expectations are around 1-2C per user
Sell globally
Translate textsApp nameBanner
Distribution
SearchIconDescriptionRating and reviewsFirst month boostMarket collectionsUser lifetimeBlogsAd campaigns
Rating
1 out of 300-1000 users will rate youAsk the good users to rateMake it easySome apps offer rewardsFeedback
Monitor
ExceptionsUsage. Flurry / Google AnalyticsAppAnnieSearch positionsCompetitionBy country
Monitor for actions, iterate and measure
Markets
Google PlayAmazonGetJarSamsungChina
Being lean
DIYFiverrodesk / eLanceICanLocalize - TranslationsdropboxCross promote appsMVP
Contact
I may be able to help with:● Idea validation● Development related questions/issues● Market and monetization● Monitor
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