TCI 2013 Clusters B2C: Trends and opportunities

Clusters B2C: Trends and opportunitiesGuillermo Ricarte

Breakout Session: Use of design principles to drive innovation in clusters

5 September 2013

B2C Clusters:

Opportunities and Trends

Below the surface

Guillermo Ricarte – Managing Director

[email protected]

Creafutur

Observe Analy

ze

Consum

ers

Trends

Oppor

tunitie

s

Business

Innovation

Future

Food

Water&Energy

Cross

Mobility

Design Manufacturing

Industrial Systems

Health

B2C Clusters√

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Desperately seekingfor INNOV(ACTION)

http://www.google.es/url?sa=i&rct=j&q=action&source=images&cd=&cad=rja&docid=_cg3KeUs827doM&tbnid=bmpkB0Vi9gm4BM:&ved=0CAUQjRw&url=http://es.m.wikipedia.org/wiki/Archivo:Football_action_2489.jpg&ei=fV0mUo-eBITu0gWBxYGYDg&bvm=bv.51495398,d.ZGU&psig=AFQjCNETPvXa9jIY0Plu7x6uQ04oXf86mA&ust=1378332372714926

http://www.google.es/url?sa=i&rct=j&q=action&source=images&cd=&cad=rja&docid=vJbDr-zcPOWuAM&tbnid=oJ15EbYTI6lNNM:&ved=0CAUQjRw&url=http://www.youwall.com/index.php?ver=MzQ2Ng==&ei=xV0mUvDPKMru0gXbkIDYCA&psig=AFQjCNGa2DWOaFNYwYLSBjuQaqNBvalAgg&ust=1378332478178204

Desperately seeking INNOV(ACTION)

Capabilities

The Three Worlds

The Dazzled Consumer

The Frustrated Consumer

The “Citizen” Consumer

The Three Worlds

The Three Worlds

The Frustrated Consumer

The Three Worlds

/Norway/Japan

1. Demographics2. Globalization & economic (no) growth 3. Neo-ecology

4. Individualization & customization 5. Knowledge 6. Technology & Connectivity

Trends

6. Technology & Connectivity

Trends: Demographics

Smart & Sustainable cities

Million

Ageing of populationGrowth of World Urban Population

2010 20500.02.04.06.08.0

3.5

6.3+80%+

+

=

6. Technology & Connectivity

Trends: Economic (No) Growth

Collaborative Economy

+

=

GDP growth emerging vs developed markets Public debt grows up

http://www.google.es/url?sa=i&rct=j&q=evolution+public+debt+europe&source=images&cd=&cad=rja&docid=1eb64THxM94sKM&tbnid=2IIYaE4Os3o8nM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/Government_debt&ei=qlwnUvPnGcrNtQa0oYCIBw&bvm=bv.51495398,d.Yms&psig=AFQjCNHEUzn_IsdhV6ov4GN0032WAiSu8w&ust=1378397715560603

The road to Innov(Action)Personas

Cards

The road to Innov(Action)Solutions

The Kids Cluster

The Kids Cluster

http://www.google.es/imgres?imgurl=http://www.dentrocine.com/fondos/imagenes/los-increbles.jpg&imgrefurl=http://www.dentrocine.com/fondos/fondo/los-increbles.php&usg=__rInW075amohUvDnVT-OW2o7cFCQ=&h=1200&w=1600&sz=197&hl=es&start=8&sig2=-hmE5Na9Be3LzaKaa9lpiA&um=1&itbs=1&tbnid=FNC-YmPmtPp8rM:&tbnh=113&tbnw=150&prev=/images?q=LOS+INCREIBLES&um=1&hl=es&sa=X&rls=com.microsoft:es&tbs=isch:1&ei=wzwzTJXQNo-yrAfL1-D2Bg

http://www.google.es/imgres?imgurl=http://vis.cs.pitt.edu/teaching/cs1699/spiderman_news.gif&imgrefurl=http://vis.cs.pitt.edu/teaching/cs1699/&usg=__uuOmFxoCd7DLSpdM8FvfATn14TQ=&h=430&w=369&sz=33&hl=es&start=2&sig2=LEmo2VrItsihDw0WISJoRA&um=1&itbs=1&tbnid=a6Cx_P73PwMaqM:&tbnh=126&tbnw=108&prev=/images?q=SPIDERMAN&um=1&hl=es&rls=com.microsoft:es&tbs=isch:1&ei=6jwzTNCbL8W9rAe12M3zBQ

http://www.google.es/imgres?imgurl=http://www.canalred.info/public/Fondos_Pantalla/Comic/Superman.jpg&imgrefurl=http://www.canalred.info/public/Fondos_Pantalla/index.php?d=Comic&pg=3&usg=__n1I-nuaCA1o0vNYJhFh-HIxwTZg=&h=768&w=1024&sz=268&hl=es&start=2&sig2=3saxtGXzr9p_RLdgtwAY7Q&um=1&itbs=1&tbnid=ZIFTJTbNqHuoEM:&tbnh=113&tbnw=150&prev=/images?q=superman&um=1&hl=es&rls=com.microsoft:es&tbs=isch:1&ei=Hz0zTJu7CtS_rAfP5rnzBQ

http://www.google.es/imgres?imgurl=http://intercentres.cult.gva.es/cpvergedelfonament/educacionfisica/Hot%20potatoes%20ejercicios/imagenes/batman.jpg&imgrefurl=http://intercentres.cult.gva.es/cpvergedelfonament/educacionfisica/Hot%20potatoes%20ejercicios/super.htm&usg=__UnszMbcYVAu_ekoWQAZHf781d28=&h=478&w=400&sz=36&hl=es&start=4&sig2=b27oAmVUgRBA6z0FUnbbDQ&um=1&itbs=1&tbnid=ua_PiPveNiq60M:&tbnh=129&tbnw=108&prev=/images?q=BATMAN&um=1&hl=es&rls=com.microsoft:es&tbs=isch:1&ei=Zz0zTMyAN4i1rAfJ2NDzBQ

The Sports Cluster - Indescat

Indescat

Nº 1 Idea: SAVE & SHOW

System that helps the user to do sports while providing social recognition.

Description:• A smart system is integrated at homes and it helps the user do more sports.

• The system rewards the “energy saving user”, with incentives such as coupons, so that family members are encouraged to do more sports.

• The information generated by the system is on the Web (cloud computing) and it can be analyzed / shared using different devices – Laptop, Smartphone, Tablet, etc.

• The system is connected with other users.

Target

RANK #

A BCD

1-5

5-10

+10

http://www.s2h.com/

Inspires: Switch2Health rewards users for doing physical exercise.

“I want to come up with new/innovative ways to make people do sports”

http://www.s2h.com/

Mobility

www.motitworld.com

THANK [email protected]

http://www.motitworld.com/