TCI 2016 Key Success Factors for food clusters

Titel presentatie [Naam, organisatienaam]

Working Day - Track: Food clusters Food cluster Xchange: toolkit

Maria Pedrals

Key Success Factors for food clusters

www.cluster-development.com @CLUSTER_DVLPMT | @maria_pedrals




#1 – “Networking”

#2 – Innovation

#3 – Operations (manufacturing & logistics process)

#4 – Market knowledge

#5 – Business development



#2 – Innovation



#5 – Business development



#2 – Innovation



#5 – Business development ? ?


CAVA CAVA CAVA

TYPE of PRODUCT


Low cost

supermarket

All big

retailers

Restaurants

and more

premium PoS

<2€ 7€ 15€


PRIVATE

LABEL

MASS

MARKET PREMIUM

STRATEGY!



#2 – Innovation



#5 – Business development Only possible

if considering STRATEGY


Cluster initiative

segmented by strategy,,,


...or strategy driven projects


5 wine cellars

Joint development of a new

wine product targeting

growing segment of

market “urban woman”


10 fruit producers

Partnerships among different productive regions to

become “1st tier supplier” for supermarkets


12 agrofood companies

Joint promotion of visits

to their farms as a

direct link to end consumers



#2 – Innovation



#5 – Business development Strategy!


Thanks

Economy & Finance

TCI 2016 Key Success Factors for food clusters