Suzie Reider, Head of Advertising Sales YouTube/Google Display Network

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Text of Suzie Reider, Head of Advertising Sales YouTube/Google Display Network

Wednesday, February 9, 2011

Suzie ReiderHead of Advertising YouTube

Wednesday, February 9, 2011

so why did I come to google | youtube?

clearly behavior has changed

Wednesday, February 9, 2011

so why did I come to google | youtube?

clearly behavior has changed

traditional advertising alone no longer works

Wednesday, February 9, 2011

so why did I come to google | youtube?

clearly behavior has changed

traditional advertising alone no longer works effective brand marketing is now about content

Wednesday, February 9, 2011

so why did I come to google | youtube?

clearly behavior has changed

traditional advertising alone no longer works effective brand marketing is now about content

creating content

Wednesday, February 9, 2011

so why did I come to google | youtube?

clearly behavior has changed

traditional advertising alone no longer works effective brand marketing is now about content

creating contentassociating your brand with existing, relevant content

Wednesday, February 9, 2011

but some content leaves you guessing...

Wednesday, February 9, 2011

Wednesday, February 9, 2011

but what does it have to do with the brand?

Wednesday, February 9, 2011

but what does it have to do with the brand?

ambiguity is fun but not very actionable

Wednesday, February 9, 2011

Wednesday, February 9, 2011

and some campaigns have no tangible extensions...

Wednesday, February 9, 2011

and some campaigns have no tangible extensions...

and some campaigns have dubious target audiences...

Wednesday, February 9, 2011

Wednesday, February 9, 2011

successful campaigns are rewarding.

Wednesday, February 9, 2011

provoking the audience to think, to laugh, to cry, to get angry, to get off their ass and do something.

successful campaigns are rewarding.

Wednesday, February 9, 2011

Wednesday, February 9, 2011

Wednesday, February 9, 2011

great content + personalizationNike, Write the Future

Wednesday, February 9, 2011

7.8 millions views in first week21 million views since May

launched in 14 countries simultaneously on YouTube

great content + personalizationNike, Write the Future

Wednesday, February 9, 2011

7.8 millions views in first week21 million views since May

launched in 14 countries simultaneously on YouTube

by tapping into the passion of the world cup and allowing the audience

to participate, Nike trumped traditional sponsorship

great content + personalizationNike, Write the Future

Wednesday, February 9, 2011

use YouTube celebritiessuccessful campaigns

Wednesday, February 9, 2011

use YouTube celebritiessuccessful campaigns

relevant, real endorsement

Wednesday, February 9, 2011

Wednesday, February 9, 2011

Best Mystery Guitar Man vid ever!_would watch_ advertisements/commercials if you were in more of them! hope garnier paid you something for using their gel. After all it will be a million people buying their gel to_ get a hair like that.

1,301,185 views for first video on home page

5.3 million views across 3 custom videos

YouTube celebrity Mystery Guitar Man

Garnier Fructis Survival Style

Wednesday, February 9, 2011

exploit Google technologysuccessful campaigns

Wednesday, February 9, 2011

Wednesday, February 9, 2011

global live streaming of the red carpet premiere in 18 countries, 8 languages

on Youtube, MySpace and Facebook

637,884 live streams

average view time: 8 minutes

Wednesday, February 9, 2011

extend the experiencesuccessful campaigns

Wednesday, February 9, 2011

extend the experiencesuccessful campaigns

using video live streaming to let everyone listen, learn, laugh, play and join in

Wednesday, February 9, 2011

Arcade Fires Wilderness Downtown

Wednesday, February 9, 2011

Arcade Fires Wilderness Downtownwith open web technologies: HTML 5 video, audio and canvas

revolutionized music videos

Wednesday, February 9, 2011

Wednesday, February 9, 2011

Wednesday, February 9, 2011

Wednesday, February 9, 2011

ePrint Live! is an Improv Variety Show on YouTube in which consumers send suggestions for skits by emailing an HP printer on set. The Upright Citizens Brigade, moderated by Rob Riggle bring the ideas to life through original comedy.!The program effectively engages the audience in real time while demonstrating the benefits of HPs new ePrint functionality. The program also utilizes two YouTube stars to build buzz for the program with their existing fan bases.

ePrint Live

Run Date: January 18-31Live event: January 21Video views: 3 million+ePrint Live submissions: 4700

Wednesday, February 9, 2011