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Coldwell Banker Shooltz Marketing Presentation 110 S. Washington Street Oxford, MI 48371 (248) 628-4711 Prepared by: Suzanne “Suzie” Curtis

Suzie Curtis Slide Presentation

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Page 1: Suzie Curtis Slide Presentation

Coldwell Banker ShooltzMarketing Presentation

110 S. Washington Street

Oxford, MI 48371

(248) 628-4711

Prepared by:

Suzanne “Suzie” Curtis

Page 2: Suzie Curtis Slide Presentation

Coldwell Banker

Coldwell Banker Shooltz

Transaction Process

Marketing Plan

Pricing Analysis

Market Trends

Page 3: Suzie Curtis Slide Presentation

Company Overview

Page 4: Suzie Curtis Slide Presentation

Coldwell Banker

• Founded in 1906• Over 4,000 offices internationally• More than 126,000 sales people in 30

countries• 120 + offices in Michigan referring buyers

and sellers

Page 5: Suzie Curtis Slide Presentation

Coldwell Banker Shooltz

• North Oakland County’s premier real estate company

• Serving the area for over 35 years• 45+ full time Realtors®• Annual sales volume of

approximately $100,000,000• Exclusive Lifetime Homecare

Service

Page 6: Suzie Curtis Slide Presentation

Coldwell Banker Shooltz

• Largest local market share

Market Share - 2005 Lake Orion/Oxford

Coldwell Banker Shooltz

15%

Coldwell Banker Schweitzer

6%Century 21 Real Estate, 217

6%

J ohn Burt Realty, GMAC

8%

Century 21 Town & Country

8%

Real Estate One8%

Indianwood Real Estate

4%J ack Christenson

3%

Re/Max Encore II3%

Century 21 Hallmark West

2%

Max Broock Realtors3%

Re/Max North2%

Other Offi ces Combined Total

29%

Weir Manuel Snyder & Ranke

1%

Keller Williams Realty

2%

Page 7: Suzie Curtis Slide Presentation

Transaction Process

Page 8: Suzie Curtis Slide Presentation

What will the transaction process look like?

Our professional services as Realtors® include:

1. Research the market & determine price

2. Provide staging recommendations & photograph property

3. Promote & market your property to the real estate community and identify buyer pool

4. Present the property

5. Arrange showings & share feedback

6. Adjust strategy

7. Present, explain & negotiate all written offers

8. Manage all steps of the transaction

9. Arrange & attend closing

10.We will be available for all post closing needs for you, your family & friends

“We will be with you every step of the way, before, during and after the sale”

Page 9: Suzie Curtis Slide Presentation

Marketing Plan

Page 10: Suzie Curtis Slide Presentation

Marketing Plan

Print Media

Internet Advertising

Property Tour

Local Promotion & Signage

Optional Marketing Efforts

Property Preparation

Page 11: Suzie Curtis Slide Presentation

Exclusive Home of Lifetime Homecare Service“Free Handyman for Life”

Page 12: Suzie Curtis Slide Presentation

Print Media

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Internet Promotion

coldwellbanker.com

moveinmichigan.com

cbshooltz.com

realtor.com

realestate-mls.com

Page 14: Suzie Curtis Slide Presentation

Property Tour & Signage

• 45 full time agents

• Weekly

• Immediate feed back for

strategic adjustments

•Internationally recognized yard sign

Shooltz Realty

248 628-4711

Page 15: Suzie Curtis Slide Presentation

Optional Marketing Efforts

• Open house• Broker open house• Target mailing campaigns• Reverse prospecting• Door to door prospecting

Page 16: Suzie Curtis Slide Presentation

Property Preparation

Exterior Keep lawn mowed, watered and edged. Trim

shrubs. Tidy up grounds, patio, decks, driveway & garage. Clean up after pets.

Be sure front door is scrubbed clean or painted if necessary. First impressions are everything!

Interior Review each room of your home Paint any room needing attention Clean carpets & drapes if necessary Clean windows Remove clutter Fill all light sockets with high wattage bulbs Pay close attention to the kitchen & bathrooms Make sure pet areas are clean and free of odor Discuss importance of a Home Warranty Plan

with your agent

It is important to look at your house through “buyers’ eyes.”

Page 17: Suzie Curtis Slide Presentation

Pricing Analysis

Page 18: Suzie Curtis Slide Presentation

Pricing

What affects market value

Pricing your property

Best obtainable price

Page 19: Suzie Curtis Slide Presentation

What Affects The Market Value Of Your Property?

What affects market value

Physical qualities of your property Location Age Size of house and lot Floor plan and architectural style

 • Market Conditions

Interest rates and availability of financing Buyer demand Prices of recently sold

properties State of the economy Seasonal demand

• The Competition The number of similar

properties for sale Their prices, financing terms,

location and physical condition

What does not affect market value

 Original price

Needed proceeds

The cash proceeds you want or need from the sale

The cost to re-build it today

Your investment in improvements

Opinions

What people say your property is worth

Page 20: Suzie Curtis Slide Presentation

Pricing Your Property

The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.

Overpricing

•Loses interested buyers

•Attracts wrong prospects

•Eliminates offers

•Helps sell the competition

•Frequently results in selling the home for less than it would have sold for if priced right at the outset

•Can cause appraisal problems

•If your property is priced right, more buyers will be interested when it first hits the market

•Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively

Page 21: Suzie Curtis Slide Presentation

How to determine the Best Price Obtainable For Your Property?

We will conduct a Strategic Pricing Analysis

to give you a solid foundation for the realistic pricing of your property by researching the

following:

• Currently for sale propertiesShows the properties that are competing for buyers’ attention right now.Home buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one.

• Did not sellDemonstrates what buyers have not been willing to pay under current market conditions

• Recently sold propertiesReveals what buyers have actually paid for similar properties