SUSTAINABLE URBAN MARKETS

MUNICIPALITY OF SUCEAVA

ROMANIA

PEER REVIEW SESSION

BRUSSELS 2ND – 4TH OF DECEMBER 2013

URBACT Programme

URBACT – is a European exchange and learning programme, promoting urban sustainable development Territorial Cooperation Objective European Regional Development Fund 300 cities, 29 countries and 5000 active participants.

URBACT II Inter-regional cooperation programme

Urban development Network programme

Facilitates exchanges of good practices and experiences between all urban development specialists and experts

URBACT Programme

Phases:

1. Development: baseline study, preparation of framework for next phase - further project development

2. Implementation: strategic analysis and development measures planning (local action plan)

3. Delivery: initiation of the previously planned actions, implementation and researching for financing solutions to put into practice the investments necessary to deliver the plan

PROJECT PARTENERS

BARCELONA

Toulouse

London

Dublin

TorinoPécs

Wroclaw

Suceava

Attica

Maribor

PROJECT OBJECTIVES

General Objective: To demonstrate the feasibility of the sustainable local food

and traditional handcrafts market, in order to improve “Product Made in Bukovina” brand’s businesses

Specific Objectives: To draw out a Local Action Plan to support the development

of the local food and the traditional handcrafts market located on the public space, focusing on “Product Made in Bukovina” brand

To raise public awareness about the opportunity represented by local food market in sustainable job creation and local economy’s sustainable development

To promote preservation of local handcrafts, cultural traditions and the Bukovina Region identity

URBACT Local Support Group Suceava

WHO?

1.City Hall of Suceava, Market Administration Direction - Investments, Maintenance, Administrative Office

2. Suceava County Council, Local and Rural Development Department

3.Promoters of Bukovina Association

4. Payment and Intervention for Agriculture Agency

5. Bukovina Association for Tourism

6. "Product Made in Bukovina" Association

7. Chamber of Commerce and Industry of Suceava

8. SC Relians Corp Suceava

9. Faculty of Food Industry, "Stefan cel Mare" University

10. Faculty of Economic Sciences and Public Administration, "Stefan cel Mare" Suceava University

URBACT Local Support Group Suceava

WHO?

11. Association Ecological Group of Cooperation - GEC Bucovina

12. Monitorul de Suceava

13. National Organization "Romanian Scouts", Suceava branch

14. City Hall of Suceava, Commercial Activities Authorisation and Cultural Events Organisation Office

15. City Hall of Suceava, Tourism Department

16. Shopping City Suceava

17. Sanitary veterinary and food safety Direction

18. Environment Protection Agency Suceava

19. Tourism Agency Monny Travel

20. Crai Nou

“PRODUCT MADE IN BUKOVINA” brand’s presentation

1. Bukovina Food Producers Association

2. Bukovina Traditional Handcrafts Producers Association

3. Tourism in Bukovina Association

PROJECT ACTIVITIES- Transfer of knowledge and good practices with the project partners during

transnational meetings and study visits

- Debates and consultations with the Local Support Group during the group meetings

- Elaboration of the Local Action Plan, with measures devised to promote and implement the sustainable urban markets and releasing the document in two languages on hard copy and electronic format

- Organisation of the European Day of Markets – October 2014

- Dissemination and public information, by means of newsletters, roll-up, press conferences, press releases (online and written media), leaflets, flyers, information sheets

- Preparation of the main local food recipes and handcraft arts catalogue

- Informing and lobbying to Managing Authority for Operational Programme - Ministry of Regional Development and Public Administration

- Informing and lobbying to European authorities with the purpose to allocate non-refundable financing for this kind of actions through URBACT

- Training and informing URBACT Local Support Group members

- Training and informing the decisional factors through URBACT pilot scheme meetings

KEY ANALYSIS FIELDS

1. Urban regeneration of the city centers, creating favourable grounds for intensifying trades with local traditional goods (handcrafted goods and local food, branded “Made In Bukovina”, food and non-food goods)

- Considering urban markets located on the public space when planning urban development, as these markets can be reckoned as a development pole triggering related services supply and activities generation in the areas

- Estimating the outcomes and results reflected on the local economy, to create a basis to influence local administration’s decisions

- Involving the main stakeholders in the markets’ regeneration (planning)

- Researching for financing solutions – public-private partnerships, and setting the intervention and control thresholds, also public vs. private responsibilities

- Identification of the main communication channels to broadly convey the message regarding the benefits of developed local markets’, adapted to the customers’ expectations

KEY ANALYSIS FIELDS

2. Low Carbon Economy

- Maintaining the collaboration between the rural and the urban areas, in order to increase the standard of living in the villages and to set an even and sustainable territorial development

- Market regarded as a communication platform between the two players (rural and urban), fair and efficient modes of promotion and regulation

- Local brands development, organic (eco) products and specialization by type of products

- Decrease the mobility negative effects due to the local markets good organisation and management

- Efficient wastes management resulted from market activity and measures of recycling

- Proposing use of the renewable energy equipments, benefits and investment costs

KEY ANALYSIS FIELDS

3. Employment and entrepreneurship, supporting the local producers’ businesses and a more general stimulation of the local and regional economy development

- Local tourism development as an outcome of the local markets’ modernisation and of the promotion as a touristic attraction

- any business needs an easy and resonant message and a marketing and communication strategy, in this case it should enclose the space division, segments, stalls allocation, all adapted and located properly to answer needs (after an analysis and not randomly)

- surpassing the stale food-market typology and adjusting a customer-oriented business system: products variety, timetable, other complementary innovative business with high added value

-competitiveness growth to face the market competition challenge posed by the large supermarket chains

- market as a development pole of market related economic activities

EXPECTED RESULTS

- Local Support Group partnerships’ strengthening, for each city

- Strategic and SWOT Analysis of the local markets, in the partner cities: draft – July 2013, revision – August 2013, Final version –September 2013

- 3 Thematic Guidelines, elaborated by key analysis fields, September 2013: - City center regeneration – Barcelona- Low carbon economy - London- Employment and entrepreneurship – Torino

- European Day of Markets in each city, Suceava - October 2014

- Press conferences and press releases, newsletters, throughout the project lifetime

- Local Action Plan for promotion and implementation of a local sustainable market (enclosing measures, detailed activities, institutions and key people responsible, periods and estimated values), elaborated by each city in 2 languages, January 2015

- Actions to deliver the Local Action Plan, February-April 2015

- Project Final Report, April 2015.

OVIDIU DOROFTEI Vice-mayor of Suceava