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Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 2O
verview An Organized Approach to the Job Search
ADDIE
Put it into Practice, Developing Finesse
Resources
Questions
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 3M
arketing Yourself
When looking for a job, gig, clients:
What is your first step?
What things do you consider?
Where do you look for help?
How do you promote yourself?
How do you stay motivated?
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 4M
arketing Yourself
Set Yourself Apart – The best “YOU” you can be
Take the time to look professional.
Keep a positive attitude.
Use a warm, courteous and professional demeanor.
Practice good communication skills.
Expand (and work) your networks.
Be persistent.
Practice finesse.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 5M
arketing Yourself
Finesse
1 finesse (noun)
2 finesse (verb)
Pronunciation: \fə-nes\ 1 : refinement or delicacy of workmanship, structure, or texture 2 : skillful handling of a situation : adroit maneuvering 3 : the withholding of one's highest card or trump in the hope that a lower card will take the trick because the only opposing higher card is in the hand of an opponent who has already played.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 6M
ethod It’s all about differentiation, and there is a method:
ADDIE for Job Searching
Analyze
Design
Develop
Implement
Evaluate
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 7A
nalysisMarket Analysis - know your audience
Understand the business demographics.
Which companies are likely candidates for your work?
What are the concerns of every company right now?
Profit through cost reduction
Profit through revenue increases
Federal and/or state compliance and regulatory issues (risk)
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 8A
nalysis: Your G
oals What sort of work do you want?
How do your skills and personality fit to your goals?
Excellent technical communicators sometimes find disconnects:
Between skills and goals
Between personality and goals
Between perception of the role and reality
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 9A
nalysis: Your S
kills Your skills analysis: Your job is to figure out how you
can impact revenue, reduce expenses or avert risk by ensuring compliance, and to tell your story.
How you can help them sell product.
How you can save them expenses.
How your work ensures federal/state/HIPPAA/ISO/SOX compliance.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 10A
nalysis: Brainstorm
What should you think about (and what can you do) when it comes to improving revenue?
What should you think about (and what can you do) when it comes to cutting costs?
What should you think about (and what can you do) when it comes to compliance and regulation?
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 11A
nalysis: Using Y
our Netw
orks Each company has huge amounts of information
published about them:
Networking
Public Library
Business Journals
Arizona Republic business section
Internet
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 12A
nalysis: Using the W
eb Research on the Web is fast.
Participate in discussion groups.
Use sites such as LinkedIn to gather manager names and titles. Find commonalities that allow you to more easily introduce yourself and build your connections.
Look for annual reports, financial reports, management hierarchy, organization charts, company addresses and phone numbers.
Cross validate e-mail conventions. It is a deductive process that takes effort and persistence.
Download Internet pictures of potential connections so prospects have a name and face.
Store it all in an online application and add to it daily.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 13D
esign: Your S
trategy Your strategy should include:
Several versions of your resume to fit the different markets you are targeting.
Cover letters to match your “outreach” potential and roles.
Warm e-mails to introduce yourself.
An electronic portfolio (perhaps to leave on a thumb drive).
Online presence such as your own website, blog, profile on LinkedIn, etc.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 14D
evelop Design resumes that are tailored to your prospective
employers.
No errors. NONE!!
If someone does find an error, do not make excuses and do not get defensive.
E-mails should be customized to your research, define your value and ask for a brief introduction.
Spell check.
Make sure your e-mail is coherent!
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 15D
evelop Create an informal script for “warm” telephone calls.
You want warm, professional, friendly, respectful and assertive (not aggressive).
Compile an electronic portfolio.
Practice your scripts and demo of your portfolio.
Keep your online profiles, websites and blogs current.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 16Im
plement
Send your tailored e-mail. Do not send mass or group e-mails, and don’t bother responding to mass advertised job listings.
Your primary purpose is to get an introduction that leads to an interview.
Expect no response to your e-mail 9 out of 10 times.
Follow up the 9 with a phone call. DO NOT give up.
Set a timeline for each target.
Set your expectations in increments: introduction, interview, portfolio review, meetings with team members, HR and so forth.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 17Im
plement
During your meeting, remember:
Due to the analysis process, you have a solid understanding of yourself and the company and how you’re a good fit.
You’ve had time to practice and are prepared.
CAUTION: “You are interviewing the company as much as they are interviewing you.”
Use your compiled research as other “cards” to gain the information you need.
It impresses your interviewer. It solicits more of the “right” kind of information.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 18E
valuate Expect to make adjustments in your job search.
This cycle is iterative. It takes time, work, patience and persistence.
Do not skips steps. Skipping steps, especially during the analysis part, will cost you somewhere down the line.
Ask yourself: Did you execute steps with finesse? Or did you somehow make the interviewer uncomfortable with the fit of your skills to the company needs?
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 19R
esultsWhy use ADDIE? Results.
This gives you a feeling of focus and control.
It sets you apart from the throngs of applicants.
You grow professionally and personally.
You’re more likely to get the opportunity you want.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 20R
esults ADDIE is a proven method.
You’ll be organized and prepared. It’ll show in interviews.
You will prove your value each step of the way, allowing you to be selective.
There is a method to the madness. It is not fast, but it is sure.
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 21P
utting it into Practice
Role playing exercise
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 22R
esources
To learn more, visit these Websites:
Nothing To Do? Here's What To Do! www.docntrain.com/view-resource.php?id=31
30+ Websites to Visit When You’re Laid Off www.mashable.com/2009/02/19/laid-off-sites/
Career Toolbox: 100+ Places to Find Jobs www.mashable.com/2008/12/16/find-jobs/
Job-Hunting? Writers, List Additional Skills! www.mlvwrites.com/2009/02/writers-more-skills-than-writing.html
Top 10 Tools for Landing a Better Job www.lifehacker.com/5157794/top-10-tools-for-landing-a-better-job
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 23Q
uestions & C
omm
ents Questions & Comments
Copyright © 2009 Michaels & Associates Docntrain, Ltd. All rights reserved.
Page 24C
onclusion
~ Thank You ~
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