Embed Size (px)
DESCRIPTION
A lot of time, effort and energy goes on SEO and driving traffic, but once you have traffic, how do you get the most out of it. Learn to avoid inefficiencies that could be costing you money in this live demonstration site surgery.
Citation preview
CONVERSION RATE OPTIMISATION
Essential Strategies for Effective Conversion
Stephen Pavlovich
Specialist in conversion rate optimisation
Focus on highly competitive niches Guaranteed double-digit increases in
conversion rate
WIIFM?
Top three tips for gaming affiliates Site clinic Q+A starts now
1: Out-ResearchYour Competition
How to increase your conversion rate: Find out why your visitors aren’t
converting Fix it That’s it.
2: Don’t Let The Visitor LeaveTill They’re Persuaded
• Focus on CR not CTR• Work out the whole sales funnel and
control as much as possible• Drain the objections – don’t rely on
the merchant site
3: Focus On The Second Sale, Not The First
• Add value… then grab the email• Lifetime customer value increases
commission• …and lets you outbid your
competition today
Site Clinic
