HACKING CONVERSIONSHEIDI PUNGARTNIK

PROBLEMYOU SUCK AT DESIGN.

L S D

LAZY

SKEPTICAL

DISTRACTED

EASY TO USE

TRUSTWORTHY

FOCUSED

LAZY

SKEPTICAL

DISTRACTED

EASY TO USE

TRUSTWORTHY

FOCUSED

#1: HAVE A BUTTON.

GITHUB

#1: HAVE A BUTTON.• USE CONTRASTNG COLORS AND STYLES

• REPEAT CTA THROUGHOUT THE PAGE

• TEST MICROCOPY

#2: GUIDE

BOOTSTRAPPING DESIGN

BOOTSTRAPPING DESIGN

BOOTSTRAPPING DESIGN

#2: GUIDE• USE HIERARCHY TO SHOW IMPORTANCE

• CLEAN UP YOUR LP DESIGN

#3: SHORTENYOUR FORMS

DROPBOX

#3: SHORTENYOUR FORMS• ASK FOR AS LITTLE INFO AS POSSIBLE

• GENERATE/STORE DATA AND PREPOPULATE FIELDS

LAZY

SKEPTICAL

DISTRACTED

EASY TO USE

TRUSTWORTHY

FOCUSED

#4: BE CONSISTENT.

TWITTER BOOSTRAP

TWITTER BOOSTRAP

#4: BE CONSISTENT.• STICK TO THE SAME COLOURS AND FONTS

• EXPAND BRANDING INTO YOUR ADS AND SOCIAL PROFILES

#5: SHOW

UBUNTU

#5: SHOW• SHOW ACTUAL IMAGES OF YOUR PRODUCT

• NO STOCK PHOTOS (BUSINESS PORN)

#6: LEVERAGE TRUST

#6: LEVERAGE TRUST• INCLUDE LOGOS OF PARTNERS AND PAY-MENT PROCESSORS

• SHOW SOCIAL PROOF

LAZY

SKEPTICAL

DISTRACTED

EASY TO USE

TRUSTWORTHY

FOCUSED

#7: SINGLE OFFER

LETSFRECKLE APP

#7: SINGLE OFFERTHAT’S IT.

#8: NO LINKS

#8: NO LINKS• BECAUSE VISITORS == EXPENSIVE

#9: LESS OPTIONS

24 6

600%

#9: LESS OPTIONS• ACCORDING TO QUICKSPROUT, 2-5 OPTIONS IS BEST FOR SAAS

#10: TEST

#10: TEST• A/B TESTING

THE END.FOLLOW: ASHOCKA18