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Analyze brand logoAlex hynes wright
AviciiBlack colored font representing ‘powerful and sleek used to
market luxury products’
A type of space age font, very angulated and unique.
Target audience would be young people/students as he produces dance music. This is aimed at a demographic E.
Target audience aimed more at men rather than women.
Dance music/becoming more mainstream/popular
Artist genre dance/pop.
Paintbrush style font represents there artistic styles and they don’t care about painting on stuff and are ‘carefree’.
The demographic audience is a E and the psychographic audience is a ‘Yuppie’ (Young urban professional) & ‘TGIF’ (thank god its Friday)
The black and white cover represents ‘powerful and sleek used to market luxury products’