Logos & Slogans Concepts and Designs

Logos & Slogans

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Notes on logos and slogans, including examples.

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Page 1: Logos & Slogans

Logos & SlogansConcepts and Designs

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Know What It Represents A concept, company

Recognition trust

Describable Memorable

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What’s It’s Not Doesn’t necessarily include text Doesn’t necessarily include a picture Busy Messy

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Steps of Design The Design Brief - think about what you

want Research & Brainstorming – come up

with ideas Sketching – try lots of different things

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Steps of Design Prototyping & Conceptualizing – pick

one and try running with it Revise & Add Finishing Touches – your

first draft is never perfect Showcase Finished Project – create a

final copy and show it off on all your materials

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Slogans Memorable motto or phrase used in

advertising Express an idea or purpose

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Memorable Slogans Just do it! –Nike You’re in good hands with Allstate. –Allstate The quicker picker upper. – Bounty Have it your way. – Burger King M’m, M’m good! –Campbell’s Soup Snap! Crackle! Pop! –Rice Crispies

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Try this http://thesurrealist.co.uk/slogan.cgi http://www.sloganizer.net/en/