Strategic Business Innovation:3 Ways to Survive Disruption Meri Rosich - March 30th 2016JMEC in Collaboration with the French Chamber of Commerce in Japan (CCIFJ)

Meri Rosich#Technology #Strategy #Innovation

MA in Art, PhD in 3D MBA London Business School Barcelona, NY, London, HK, Singapore, Tokyo #Intercom #Bertelsmann #American Express #Samsung

Introductions

@mrosich

1- Business disruption

What is it? Why is it important?

The 3 enablers that change everything

Disruption

Is when a company is able to challenge an established business

Why is disruption important?

Research by - R Wang and Insider Associates, LLC

Let’s take a look at 3 enablers

Disruption enabler#1 : Connectivity

Source: Mary Meeker, May 2014, Internet Trends. http://www.kpcb.com/internet-trendsDigital analysts at GSMA Intelligence

There are more mobile devices than people in the world: 7.4 B

"It's the fastest growing manmade

phenomenon ever“ Kevin Kimberlin, Chairman of Spencer

Trask & Co

Source: Mary Meeker, May 2014, Internet Trends. http://www.kpcb.com/internet-trends

Mobile usage has grown with more connectivity

Source: Mary Meeker, May 2014, Internet Trends. http://www.kpcb.com/internet-trends

Habits changed : 91% adults have their devices nearby 24/7

The ecosystem of content and apps

makes devices relevant

The rules of the game had changed: consumer experience

Do you have a Nokia phone?

In 2000, 40% of the world's phones were Nokia ● Led by engineers ● Conservative, short-term bets ● Lack of consumer experience focus

In 2007 the iPhone disrupted the game From: device - platform - ecosystem

Nokia sold the phone business in 2014

‘We didn’t do anything wrong but somehow we lost” - Steve ballmer, CEO

NOKIA

In 2007 Nokia was still designing smaller, longer battery phones iPhone in 2007: daily charge, but had a content ecosystem

"Things became much more complex. We were not so sure anymore what we should actually target. Is it ease of use, is it battery life, is it size?" - Mika Grundstrom

The rules of the game had changed

Connectivity

Disruption Enabler #2 : User Generated Content

Consumers are the first source of news

User generated content - grows exponentially

Streaming gives consumers power

Data and publishing apps

enable consumers

imagine live 3D VR streaming for sports

Influencers - and everyone - is a content creator

Live birth using a Samsung VR

headset

Live 3D streamingsports, events...

Wikipedia: community generated content

The content creation rules continue to change

Encarta ended in 2009 E. Britannica in 2012Wikipedia is the top 7th

“In order to succeed we had to be more academic than a traditional encyclopedia,” - Jimmy Wales

Enabler #3: Fast Product Innovation

Competitions, hackathons, startup weekends

Open innovation events, tech

brainstorming

Accelerators, incubators, intrapreneurship

Education with investment opportunities

The Facebook “like” button was born at a hackathon

2- What can companies do?

3 strategies that have worked for corporations

Turn access into an opportunity

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Focus on customer experience to localize strategy

Lyric Bottles campaign

• Lyrics on bottles• Scanned - WeChat • Songs, stickers

Mobile turned the product into a vehicle for self-expression

• Celebrity posts • Influencer posts • Fan clubs

“Developed as an experience that flowed

seamlessly from the packaging into digital

and social media “

Give consumers control

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Generating retail engagement with content creation

“We want to enrich the

experience for our consumers”

Ability to try

Tell stories via technologies that enhance

the experience

User generated content allows for a deeper experience

https://youtu.be/vDNzTasuYEw

Partner with experts

The Post-it note is not immune to digital disruption

The use case rules changed: product digitalization

“A new generation of millennials coming to the workplace prefers reminders on smartphones”

Partnering with experts

Partnering with digital experts to tap into new habits

http://youtu.be/FHM0eI34l-M

Tap into fast

product innovation

Strategies that worked

Turning a product to a vehicle for customer experience

Expanding the retail experience with content creation Partnering with experts for

fast product innovation

Available to download in SlideShare

http://www.slideshare.net/MeriRosich

Thank you

@mrosich