Steve De Luca Social Media Update 2010

Get Found. Get Followed. Get Business.

By Steve de LucaCertified Internet Marketing Consultant

WSI E-Business Growth PartnersJuly, 2010

social media is basically a

conversationconversation

hi whats up?

socialmedia

Entire Contents © 2010-2011 by Steve de Luca

• Set of Best Practices to:• Get your digital assets found on most • Get your digital assets found on most popular, relevant social media sites

• Blog, Twitter, FB effectively & efficiently -less time, more business benefits

• Increase ROI on social media spend• Increase Search Engine Optimization (SEO) Entire Contents © 2010-2011 by Steve de Luca

Hello. I’m SEO.

And I’m SMO.

• Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore Hello. I’m SEO.

• Social Media is the new way to take your SEO strategy to the next level

• Social Media increases the number of high quality links & targeted traffic

• Social Media Has:

Helped us

Generated

qualified Helped us rise in the search engines

qualified leads


IncreaseBrand

Awareness

PromoteProductsAwareness Products

PromoteServices

Get Indexed Quickly

Dominate The Search Engines

• Be Authentic, Transparent• Understand that Consumers Rule • Don’t Just Push Content• Don’t Just Push Content• Follow, Listen, Learn• Blog or Die


• Social media sites = vertical search engines

• Keywords as tags

• Same aim as SEO >drive to corporate page


Cold Economy > Warm Personal Touch

•• CareCare


Then: Text, some linking

Now: Videos, photos, podcasts, widgets, mash-ups, Now: Videos, photos, podcasts, widgets, mash-ups, networking, reviewing, crowd sourcing…

Social Media Success = Value-Rich Content:• Original• Sincere• Open-source


Then:• Hope/pray for good reviews• Ignore bad reviews • Ignore bad reviews

Now:• Move bad reviews off Page 1 (SEO)• Join, listen, chat: explain, defend, disclose, fix

Conversation about you is going on anyway!


profile links to your blog

Your blog links to your channel on Your blog links to your channel on

...which has a link to your Twitter stream

And your links to everything!


• Huge jump in global user base– 40%+ in the US the last 4 months: to 33.6 million unique visitors/mo.

• Facebook pages > now "public profiles" for • Facebook pages > now "public profiles" for businesses vs. Facebook Groups

• FB EventsUse it or Lose it!

• FB links in Search Results


• Forrester Group on B2B:• 91% of buyers are consuming blogs, online videovideo

• 69% of them using social media for business purposes

• 55% of these decision-makers were in social networks such as LinkedIn.com



• WSI~the world’s largest internet marketing company in the world with 1500 consultants in 87 countriescompany in the world with 1500 consultants in 87 countries

AND

• Yovia~a start up company funded by angel investors almost five years ago started purely to figure out how the Social Media revolution could be ‘packaged’ and quantified to grow businesses around the world


• Social Velocity: in R&D mode for 3 ½ years• And, then piloted for 1 ½ years with companies such as Nickelodeon, companies such as Nickelodeon, Coca~Cola (Dasani Water), NY Times

• Yovia (developing company) approached WSI and is now available through the WSI network to small, medium & large businesses


Test results prove Social Velocity on average

outperforms Google Ad outperforms Google Ad Words by 25% (and up to 1200% for some clients!!)


Social Velocity the first ad network for, of and by real people. Social Velocity harnesses the power of the social media networks to grow the social media networks to grow your business and predicts your companies message to go viral!!


Just about everyone…but prior to a full market campaign, Social Velocity will manage your risk with the 2 week Social Velocity Evaluation (SVE). Ongoing manage your risk with the 2 week Social Velocity Evaluation (SVE). Ongoing campaign budgets start at $500/m

Small businesses, large businesses, B2B, B2C even businesses without websites have reaped the benefits of Social Velocity!!


Social Velocity is a technology driven program that tests, validates, & driven program that tests, validates, &

optimizes campaign resourcesand makes a recommendation on how

to use the social media networks to achieve your business building objectives


• Brand Awareness• New Product introductions• Special Offers/Promotions• Special Offers/Promotions• Event Attendance• Website Traffic• Lead Generation

And ultimately Sales & Revenue Goals with proven ROIs!!!!


Every Social Velocity program starts with a Social Velocity Evaluation (SVE)– Two week in market LIVE test with real people on the social media networks (first week on networks, 2nd

– Two week in market LIVE test with real people on the social media networks (first week on networks, 2ndweek predicts the viral-ability of the campaign based on residual effect)

– Campaign is custom-developed for your business and includes a landing page, a/b tested fidget ads, buzz content, blog, full paid ad campaign on the social networks ($8250 value for $1495)

– Final social media strategy recommendation for rollout


• 2 Custom Fidget Designs ($1,500 value)• A Yovia review with email capture ($250 value)• A buzz blog with content ($1,500 value)• A buzz blog with content ($1,500 value)• 150,000 minimum impressions ($500 value)• A custom landing page that delivers leads• Social Media Strategy ($4,500 value)_______________________________Total Value: $8,250

• Social Velocity uses the Yovia technology platform, sophisticated algorithms and analytics to develop the valuable SVE final report which to develop the valuable SVE final report which outlines your rollout campaign specifics– Which creative execution performed best (landing pages & fidgets)

– Which message and/or call to action worked best– % budget allocation on which social media networks– Recommended monthly budget– CPA~forecasted cost of cost to acquire a new lead


CTR: 0.40%

CTR:0.33%




Others11.71%

Orkut0.90%

Blogger0.45%

Bebo0.45%

MySpace67.57%

Facebook18.92%


Channel Impressions Clicks CTR

Blogs 475 -

Fidgets 6,569 24 .36%

Paid Campaigns

1,282,682 820 .06%Campaigns

Social Networks

281,700 48 .02%

Landing Pages

868 - -

Organic 6,697 447 6.7%

Total/Avg 1,571,819 1,814 0.1%


• The Naked Brothers Band– 2,033% increase in YouTube ‘friends’ in a single year– www.natlalex.com rec’d more than 14,000,000 page views in one year

– 548% growth in website membership• JamsBio, Houston based start up• JamsBio, Houston based start up

– $20K full launch cost brought them from obscurity to one of the most influential music communities on the web

– Bought by MTV– Helped launch Partnerships with Sony Records and Michael Jackson in the first month of operation

– Utilized and recruited 200 ‘music writers’ and bloggers from around the world. <60 days, 2,000 pages of content created

• POMA, regional Fleet Management Co– Impressions >1.5 mil for SVE (guaranteed 375,000)– CPA $45 for a high value new customer– Effectively reached extremely targeted decision makers


Social Velocity is an industry leadingprogram that has endured years of rigorous R&D & testing.

Yovia & WSI are proud to be able to offer this revolutionary and unique patent-pending program that truly takes the power of the social media networks and packages it into a system that drives businesses results~cost effectively!!!


Steve de LucaCertified Internet Marketing Consultant

WSI E-Business Growth PartnersWSI E-Business Growth [email protected]

M: (847)-648-8855

Technology

Steve De Luca Social Media Update 2010