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STARTUP MARKETING:
HOW TO BLOG EASILY BEFORE PRODUCT LAUNCH
A 6-STEP WORKFLOW
by Lisa LaMagna @lisalamagna
Why blog before you launch?
Connect with customers Get product feedback Create thought leadership Work through your ideas Build website traffic
Step 1:
Step 1: Create a team
Your time is too precious to do it all yourself Hire a freelance writer or journalist Hire a freelance WordPress site manager Hire locally or through UpWork
Step 2:Commit
Step 2: Commit
1 year to build traffic to the blog + 1 year to build thought leadership Blog can elevate a neglected niche Package your blogs into a bonus e-book for
your customers Continue blogging through and after the
launch
Step 3: Stay within WordPress
Step 3: Stay within WordPress
Draft, edit and revise in WordPress (or Drupal or Hubspot)
Don’t shift back-and-forth from Microsoft Word or Pages to WordPress
Posts read differently from platform to platform Even “non-technical” people will “get” WordPress
after a live or webinar demo
Step 4:
Step 4: Map your workflow
Workflow answers “who, what, when”
Who: Everyone on your team has a role
What: The actions each person takes
When: The sequence of different scenario
Step 4: Sample Workflow
1st — Founder assigns topics to writer. When writer is finished, s/he will notify Founder.
2nd — Founder reviews and makes minor edits. Then Founder notifies blog manager (WordPress Pro).
3rd — WPP adds images, formatting and SEO, then publishes the post to the blog.
If any person has a question, they route the blog post backwards to the previous person, as in the red arrows.
Step 5: Automate
Step 5: Automate
No need for an “air traffic controller”
Each person knows their next-step
Fewer emails for everybody
Everyone on team only receives an email EXACTLY when their input is needed
Step 5: Automate
In WordPress, use free or pro Oasis Workflow (link)
In Drupal, use free workflow module
In Hubspot, use calendar function
Step 6: Founder focus
Step 6: Founder focus
No need to “keep checking in” with blogging team
Conserve time and energy
Free up time to innovate, create and lead
Summary:
Assemble a good team
Create a repeatable workflow process
From Oasis Workflow:
Try the free version of Oasis Workflow for WordPress
Large teams, try Pro