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Experiment Canvas Experiment Launch Experiment Launch Experiment Launch Experiment Launch Experiment 1 2 3 1 2 3 1 2 3 1 2 3 The Corporate Startup 2016 CC www.thecorporatestartupbook.com Tested Assumption Impacted Business model Block Cohort Grey out the Business model block impacted by hypothesis Define the user group that the experiment is designed for Design the experiment using the minimum set of requirement that is needed to test the hypothesis Specify lowest limit for not proceeding or persevering Set the time the experiment is going to run for Record all the findings of the experiment focusing on the fail criteria Document the key lessons learned from the experiment Write down the decision taken based on the results and learnings Fail Criteria TimeBox Results Learnings Decision

Experiment Canvas - The Corporate Startup › ... › 2019 › 09 › Experiment-Can… · Experiment Canvas Experiment Launch Experiment Launch Experiment Launch Experiment Launch

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Page 1: Experiment Canvas - The Corporate Startup › ... › 2019 › 09 › Experiment-Can… · Experiment Canvas Experiment Launch Experiment Launch Experiment Launch Experiment Launch

Experiment Canvas

Experiment

Launch Experiment Launch Experiment Launch Experiment Launch Experiment

1 2 3 1 2 3 1 2 3 1 2 3

The Corporate Startup 2016 CC www.thecorporatestartupbook.com

Tested Assumption

Impacted Businessmodel Block

Cohort

Grey out the Business model block impacted by hypothesis

Define the user group that the experiment is designed for

Design the experiment using the minimum set of requirement that is needed to test the hypothesis

Specify lowest limit for not proceeding or persevering

Set the time the experiment is going to run for

Record all the findings of the experiment focusing on the fail criteria

Document the key lessons learned from the experiment

Write down the decision taken based on the results and learnings

FailCriteria

TimeBox

Results

Learnings

Decision