Squarespace SXSW panel submission 2013 - v2

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  • 1. MEET THE PANEL Anthony Casalena Henrik Lenberg Kirby Desmarais Chris Mooney Jason Herskowitz
  • 2. FORMAT / WHAT TO EXPECTThis panel takes a look at how bands and artistscan create and manage an integrated webpresence with high-level strategies and valuableinsights from companies like Squarespace,SoundCloud, TuneCore, and more.
  • 3. OVERVIEW Your Online Image Distribution Connecting and Sharing
  • 4. YOUR ONLINE IMAGE Personality Consistency Simplicity
  • 5. DISTRIBUTION Smart distribution Frequency and timing
  • 6. CONNECTING AND SHARING Who are you connecting with and why? Loyalty vs. Quantity Keeping it simple