SXSW Interactive Festival Panel Submission (2016) - Allyssa Kaiser

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    14-Aug-2015

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1. Title: What 'Minnesota Nice' Taught Me About Branding Speaker: Allyssa Kaiser Format: Solo Speaker (1 hour, 1 speaker) Tags: Personal Branding, Personal Development, Social Media Marketing Hashtag: #SXSWBrandU Theme: Work & Career Audience: Advertising/Marketing Professionals Questions: 1. How can values influence my personal brand and help me achieve my goals? 2. How do I determine my values? 3. How can I apply these learnings to my clients' work? 2. Title: What 'Minnesota Nice' Taught Me About Branding Speaker: Allyssa Kaiser 700 Word Description: For years, I wondered: how is it that we, marketers, can successfully build our clients' brands, when we often fail to build our own? The answer lies in this question: What do you stand for? In this session, you'll hear how growing up in Minnesota and learning core Midwestern values influenced my personal brand and helped me establish myself as a successful marketer and brand coach. You'll also learn how embracing your own values can help you create a compelling brand that generates incredible ROI for your most profitable client: you. 200 Word Description: During this session, you'll learn how embracing your own values can help you create a compelling brand that generates incredible ROI for your most profitable client: you. 3. Title: What 'Minnesota Nice' Taught Me About Branding Speaker: Allyssa Kaiser Outline: *subject to change* Introduction The 8 Core Values That Influenced Me Minnesota Nice A Glass Half Full Attitude My Word is Bible Gratitude Working Hard The Importance of Reputation High Expectations, Low Maintenance Acceptance How to Define Values Brand Case Studies: The ROI of Values Whole Foods Nike Chipotle Warby Parker Visa