Persuasive Speaking

What is Persuasive Speaking?Def- the process of influencing other people’s

attitudes, beliefs, values, or behaviors.Goes beyond just informing. Informative speakers are teachers,

persuasive speakers are leaders.

Shaping Your SpeechDetermine your target audience.

If they agree, reinforce their view point.If they disagree, reform their position.

If most of your audience already agree with you, you should issue a call to action for the group.

Start by working from shared ideas.Sleeper effect- change occurs after the

speaker’s words have time to “soak in”.

Persuasive Speech TypesDispositional Persuasive Speeches

Designed to influence listener’s disposition toward your topic.

Actuation Persuasive SpeechesDesigned to influence behavior.

Thesis Statement ClaimsClaim of Fact

Focus on whether something is true.Claim of Value

Makes a judgment about whether some concept or action is good, right, moral, fair, or better than some other concept.

Claim of PolicyStates a position about whether specific course

of action should be taken.

Organizational PatternsRefutative Pattern

A main point arrangement that persuades by disproving the opposing position and bolstering your own position.

Comparative Advantages PatternLeads the audience to agree that one

alternative is better than the others.Invitational Pattern

Invites listeners to agree with your opinion.

Organizational PatternsProblem (No Solution) Pattern

Used to convince your audience that your topic really is a problem with out presenting a solution.

Problem/Solution PatternThe solution tells listeners exactly what they

can do to solve the problem.Problem/ Cause/ Solution Pattern

Introduce a problem, discuss its cause, then tell your audience how they can help.

Organizational PatternsMonroe’s Motivated Sequence

Step 1: Catch the attention of your listeners.Step 2: Show that your topic is a serious

problem.Step 3: Provide solutions.Step 4: Help the audience visualize the future

if the problem goes unsolved.Step 5: Call to action.