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Cost effective resourcing in social and professional networks
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Cost Effective Resourcing in Social
& Professional NetworksPaul Harrison | Carve Consulting
CARVE CONSULTING
People don't do business with
companies. People do business with people.
THE SYSTEMIC USE OF SOCIAL RECRUITING
• What passes for Social Recruiting today?• Purpose, People, Platforms & Processes• OPEN for Social Recruiting • Communities with Purpose • Embedding Employee Advocacy• Two Simple Toolkits • KPIs and Measurement
8 Apr 2023
JOBS FEED VIA RSSS TO TWITTER
SOCIAL ICONS ON CAREERS SITE
BRANDED FACEBOOK PAGE
BRANDED YOUTUBE CHANNEL
BRANDED TWITTER PAGE
PAID FOR LINKEDIN RECRUITER PACKAGE
LINKEDIN CAREERS PAGE
COMPANY BLOGS
FACEBOOK ADS
“PROVIDE & PRAY”
WHAT ARE YOU
TRYING TO
ACHIEVE?
8 Apr 2023
11
AN EXAMPLE SOCIAL RECRUITING STRATEGY
Ambition
Measures
Strategies
Actions
Identify and Educate
Community EngagementOptimise Assets Content Strategy
Paid Social StrategyAdvocacy Programmes
Increase the size of our talent
communities
More than 50% of hires in 2012 / 2013 to
Become the pre-eminent recruiter of graduates and experienced hires through social and professional networks
Articulate our EVP to activated
candidates
INFLUENCE KEYS Purpose
People
Platforms
Processes
Content
Access PolicyTrainingCredibility Visibility
Professional Social LocalMobile Monitoring
IdentifyingEngaging SharingPolicingEscalatingReporting Promoting
OpportunitiesSurveys / DataTestimonialsNewsAdvocacy Individuals Thought Leadership
Objectives KPIs
SOCIAL | PROFESSIONAL | INTEREST GRAPHS
Content
Community
Connections
Careers
Professional Graph
Social Graph
Interest Graph
INFLUENCE KEYS Purpose
People
Platforms
Processes
Content
Access PolicyTrainingCredibility Visibility
Professional Social LocalMobile Monitoring
IdentifyingEngaging SharingPolicingEscalatingReporting Promoting
OpportunitiesSurveys / DataTestimonialsNewsAdvocacy Individuals Thought Leadership
Objectives KPIs
Owned
NeutralPaid
Earned
Paid Channels: Paid engagement via social channels (Social Ads)
Neutral networks: forums / blogs / Linkedin groups / where relevant conversations are taking place
Owned networks: controlled by the organisation for example Twitter, Slideshare, Blog
Earned Coverage: Jobs / Content / Thinking promoted by 3rd parties to their networks, based on relevance / value / interest
OPEN FOR SOCIAL BUSINESS
Owned
OPEN PLATFORMS
STRATEGY
March 2012
MOVE FROM ORGANIC TO OPTIMISED USE OF SOCIAL & PROFESSIONAL NETWORKS
Careers Site
Social Assets
Mobile
Talent Pool
Communities with purpose
Paid
OPEN PLATFORMS
PAID SOCIAL MEDIA
Neutral
OPEN PLATFORMS
SHARED CHANNELS, CENTRAL CONTROL
Earned
OPEN PLATFORMS
4.74
8 Apr 2023
27
EMBEDDING EMPLOYER ADVOCACY
• Make it understood • Make it easy • Make it desirable • Make it rewarding • Make it a habit
MAKING EMPLOYER ADVOCACY EVERYBODY'S JOB
2 SIMPLE TOOLKITS
• Deep Search strings• FollowerWonk• TagDef • Networking Groups• NetVibes Dashboard• How to Films, FAQ
8 Apr 2023
IDENTIFY ENGAGE • Optimised Profile• PreConnections• Messaging Ideas• URL Shortener• How to Films, FAQ
.
KPI’S | ACTIVE REPORTING
KPI’S | ACTIVE REPORTING
1. Review existing activity2. Design an actionable
strategy3. Focus on Talent
communities with purpose4. Embed advocacy into
resourcing and communication strategies
