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How to attract, motivate, reward and retain employees through social recruiting? Hands-on tips to make a good job of it.
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SWINGGROUPMore inspiring
Smart Recruiting Through Social Media
Digital Marketing First Exhibition 2012Brussels - 11th October
WHY WOULD ANYONE RECOMMENDYOUR COMPANY BRAND TO ANOTHER?
Why would anyone recommend your company brand to another?
THE VALUE OF EXPERIENCES
• The experience element in the above formula is critical
• Experience and conversations are the engine room of learning, and conversation is the first learning technology
• Attract and retain the best employees• Create a better company or brand image• Deliver superior customer value• Increase revenue and market share• Achieve higher contribution margins• Increase customer share of wallet
Why would anyone recommend your company brand to another?
HIGHER EMPLOYEE LOYALTY HELPS YOU
EFFECTIVENESS OF SOCIAL MEDIA
Effectiveness of social media
• The greater the number of users in a network the greater the value of that network• The greater its power of attraction for potential
new users• It is an exponential curve
METCALFE’S LAW
Effectiveness of social media
SOME SOCIAL MEDIA STATISTICS
Effectiveness of social media
SOME SOCIAL MEDIA STATISTICS• More than half the population is under 30• 96% of Millennials have joined a social network• Facebook has more internet traffic than Google• YouTube is the second largest search engine in the
world• 25% of search results for the World’s Top 20 largest
brands are links to user-generated content• 34% of bloggers post opinions about products &
brands• 80% of companies use social media for recruitment• Social Media is the #1 activity on the web
Effectiveness of social media
SOCIAL MEDIA VIRAL POWER1 employee opens up a potential network of 50 to 150 valuable candidates
# employees 1Average social network contacts per employee 150Peers % = people with same interests, education, ... 20%
Referral % = send through % Scenario 1 Scenario 2-first degree 30% 50%- second degree 10% 15%- third degree 2% 3%
# potential candidates/degreeFirst Second Third
Scenario 1 9 27 16Total 9 36 52
First Second ThirdScenario 2 15 68 61
Total 15 83 143
GETTING THE CONVERSATIONON YOUR EMPLOYER BRAND GOING
Getting the conversation on your employer brand going
COMPREHENSIVE SOCIAL RECRUITINGActivate a new recruitment platform to find and attract qualified candidates• Use the power of social networks• Build an own pool of qualified resumes for current
and future vacancies• Significant reduction of recruitment time• Lower cost per hire
Getting the conversation on your employer brand going
COMPREHENSIVE SOCIAL RECRUITINGEmployees feel appreciated and are more motivated• Transparent follow-up• Lower staff turnover• Strengthen your employer brand• Boost your competitive intelligence
European and global reward fulfilment:• Custom-made rewards for maximum motivation• Performance-related• Instant rewarding for unique employee experience
FULFILLING YOUR EMPLOYERVALUE PROPOSITION
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
EASY LOGIN PROCEDURE
• Standard login procedure• Or with Facebook/Twitter
Account• Unique employee code
to validate entry
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
JOBS AND REFERRAL STATUS HOMEPAGE
New jobs and incentives
My top 3 referrals
Employee profile
Search engine
Direct lead
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
INSPIRING REWARDS• Real-time rewarding for instant
motivation• Multilingual Digital Vouchers • Benelux + 400 brands• Germany + 100 brands
• Multiplatform API connections with other gift voucher/gift card providers possible
• Easy international roll-out• Available languages: German,
French, Dutch, English (Q1 2013)
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
OPEN VACANCIES LISTING
Job
Incentive
Forward this job
You can sort the list on job title, value of the incentive or publication date
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
OPEN VACANCIES LISTING
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
DETAILED JOB DESCRIPTION
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
EASY SOCIAL REFERRAL POSSIBILITIES • Jobs are posted in the social networks in only two or three clicks • Thanks to links it is traceable who has spread the job so that the right
employee can be rewarded in case of success
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: FACEBOOK 3 CLICKS AWAY • The text automatically appears with a link to the job description
• Can be shown on your own timeline or page, a friend‘s timeline, in a group• Forwarding in personal message is also possible
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: LINKEDIN 3 CLICKS AWAY • The text automatically appears with a link to the job description
• Can be published as an update or in groups• Forwarding in personal message to a single contact is also possible
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: TWITTER 2 CLICKS AWAY • The tweet is automatically linked with the job description
• The number of characters in the message is automatically reduced to the maximum of 140
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: GOOGLE+ 2 CLICKS AWAY • The message is automatically linked with the job description
• The number of characters in the message is automatically reduced to the maximum
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
SOCIAL REFERRAL: XING 2 CLICKS AWAY • The title of the job and a link to the job description appear automatically
• The vacant job is mentioned as activity• The activity is visible on the homepage of the Xing contacts
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
EASY E-MAIL REFERRAL• The employee enters
name and e-mail address of his contact
• A ready-to-use message can be sent or can be changed first
• A traceable link refers to the job description
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
TAILOR-MADE REFERRAL RULES
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
DIRECT COMMUNICATION WITH HR
Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND
CORPORATE BRANDING POSSIBILITIES
Fulfilling your Employer Value Proposition - HR BACKEND
HR MANAGER BACK OFFICE LOGIN
• User management rights define access rights• HR manager versus HR recruiter versus HR assistant
Fulfilling your Employer Value Proposition - HR BACKEND
KPI HOMEPAGE DASHBOARD
The jobs can be filtered
Statistics for social media and success rate
New applicants
Funnel with main data
Overview of jobs for this HR manager
Search engine
Most active employees
Fulfilling your Employer Value Proposition - HR BACKEND
KPI HOMEPAGE DASHBOARD
Social media
Forwards
ClicksCandidates
Hires
Fulfilling your Employer Value Proposition - HR BACKEND
STAND-ALONE JOB EDITOROR JOB IMPORTJob title
Job description
Number of vacancies
Value of the incentive
Formating
Show job / Hide job
Fulfilling your Employer Value Proposition - HR BACKEND
JOB UPDATINGChange job title
Change job description
Raise or lower number of vacacies
Raise or lower value of incentive
Change formating
Show job / Hide job
Fulfilling your Employer Value Proposition - HR BACKEND
JOB REFERRAL SUCCESS OVERVIEW
The jobs can be filtered
Open jobs
Number of forwards
Number of reactions
Number of applicants
Number of hires
Fulfilling your Employer Value Proposition - HR BACKEND
CANDIDATE MANAGEMENT TOOL
Search employee(s)
Overview all employees
Applications on the basis of this employee‘s forwards
Hires on the basis of this employee‘s forwards
Earned reward
Fulfilling your Employer Value Proposition - HR BACKEND
CANDIDATE MANAGEMENT TOOL
The candidates can be filtered
Candidates
Application date
Evaluation of the applicant
Job
Status
Fulfilling your Employer Value Proposition - HR BACKEND
DIRECT COMMUNICATION WITH EMPLOYEES
Select one recipient
Or send a message to all employees
Messages can be labeled urgent
Write the message
Sent items
WHY WOULDN’T ANYONE RECOMMEND YOUR COMPANY BRAND TO ANOTHER?
SWINGGROUPBest-of-class in incentive marketing solutions
Consultancy
Solution development
Implementation
360° communication
KPI tracking
Fulfilment
*SWINGGROUP INCENTIVE PLATFORM IS POWERED BY MOTISHA™
Thank you for your attention
SwingGroup BeneluxKleimoer 169030 MariakerkeBelgiumTel. +32 (0)9 218 89 [email protected]/in/everaertgunther@gunar2
WWW.SWINGGROUP.EUWWW.LINKEDIN.COM/COMPANY/SWINGGROUPWWW.TWITTER.COM/SWINGGROUP