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The web has revolutionized the manner by which we can represent ourselves online by providing us the ability to exposure our data, experiences and skills online via blogs, wikis and other crowdsourcing venues. As a result it is possible to contribute to the community while developing a social profile as a scientist. At present many scientists are still measured by their contributions using the classical method of citation statistics and a number of freely available online tools are now available for scientists to manage their profile. This presentation will provide an overview of tools including Google Scholar Citations and Microsoft Academic Search and will discuss how these are and other tools, when integrated with the ORCID identifier, may more fully recognize the collective contributions to science. I will also discuss how an increasingly public view of us as scientists online will likely contribute to our reputation above and beyond citations.
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Social networking tools as public representations of a scientist
Antony Williams ACS San Diego March 2012
Who am I… A scientist, father, exercise nut, poet, participant in
the growing social network of online personae
By day I am a scientist/cheminformaticist
By night I am an author of blogs, wikis, scientific publications, book chapters and poetry
I am the ChemConnector, and many more personalities besides…
http://re.vu/AntonyWilliams
My signature is too long? Or is it?
My email signature looks like this:
Scientists are measured by…
Impact Citations Papers Patents Funding
and increasingly by “Alt-Metrics” – what you say, what you contribute, your data depositions, your code in repositories, your voice in the network, your activities on Facebook (be careful!)
Social Networking in Science
Career-wise, NOT having a personal presence online is likely already a detriment
Establishing a public profile Getting on the record Collaborative Science Demonstrating a skill set Measured using alternative metrics Contributing to the public peer review process
The Alt-Metrics Manifesto
http://altmetrics.org/manifesto/
Enabled by ORCID…
Chemistry Social Networking
Methods of sharing MY science online include: Wikis or blogs Slideshare for presentations YouTube for videos Flickr, Wikimedia etc. for images ChemSpider for chemistry GoogleDocs for data Google Scholar Citations for citations Microsoft Academic Scholar for papers
YOU should be a brand…
If you are going forth into the social network I recommend a “brand name” that carries throughout the network
Search for your “brand name” across Google to see if its taken. If its gone…you’ll know quickly.
Choose a unique brand or be yourself, if you can BRAND: ChemSpiderman, ChemConnector YOURSELF: egonwillighagen, joergwegner
Avatar or Person?
It is best early on to choose either a photo of yourself, an image or an avatar that will label you in the social network. You might want multiple…
As you participate in the social network you will visually know people by their “graphic”
Do you have a Wikipedia reputation?
Are you a notable scientist? That’s what it takes to establish a Wikipedia presence for yourself
DON’T write your own Wikipedia page! That is self-marketing. You may contribute but someone else should publish and police initially
Check the rules for notability on Wikipedia – it is policed very carefully
Most of you are still alive….
Wikipediahttp://en.wikipedia.org/wiki/Antony_John_Williams
ScientistsDB Write your OWN article about yourself on
ScientistsDB
It is a community-policed site so any comments you write might be challenged/edited. It is “your” page but edited by all
An article, once approved by the community, can, in theory, be moved to Wikipedia
All content is licensed under standard CC-BY-SA 3.0 licensing provided by Wikipedia
Are you in the Blogosphere yet?
A blog is your voice – communicate and engage with the community
Ask for help, share your skills, develop collaborations, develop your online reputation
Blogging, in general, is your most important voice in the social network.
DO it frequently, don’t be scared to commit to a position and be honest
Blogging Environment
Choose a blogging environment – do you want to host or do you want it hosted?
Check out Blogger from Google or set up a free account with WordPress.
This author uses Wordpress as ChemConnector
Are you a-tweeting on Twitter?
140 characters to connect and communicate
Use your “brand name” as your label and carry it across your social networking tools.
Be the same “brand” on Twitter
Greatest value for me – staying informed of things that may interest me – from like-minded people
Twitter for ChemConnector
Are you LinkedIn Yet? You should be
LinkedIn for “career professionals”
A place to expose your work history, your skills, your professional interests, your memberships – your profile WILL be watched!
Who you are linked to says a lot about who you are. Get Linked to people in your domain.
This is about professional relationships rather than friendships. Use FaceBook for friends
LinkedInhttp://www.linkedin.com/in/AntonyWilliams
Use Social Network LinkedIn Apps
Software plugins to integrate your social networking activities directly to LinkedIn
For example, expose your Tweeting and your Slideshare presentations directly on LinkedIn.
Using plug-ins allows your tweets and presentations to be automagically displayed on LinkedIn
Add Applications to LinkedIn
Add Applications to LinkedIn
LinkedIn Add Publications
Ask for Recommendations
Are you sharing your slides online?
Slideshare to host, expose and share your presentations, publications, posters and videos (subject to copyright you might have transferred!)
http://www.slideshare.net/
Register for an account and retain your branding! Keep your online brand consistent
Upload and Add Details
Edit title, add tags, add “abstract”, choose category Select checkbox for allow/disallow file download
From Slideshare Into the Network
From Slideshare Into the Network
Social Autoshare on SlideShare
Uploading Movies
To save Movies to Slideshare check formats
Powerpoint 2010 allows Save As .. WMV. Conversion can take a long time but means that additional movie generation tools not required!
Other Places to Share Videos
There are other sites for you to share your videos online as a scientist
YouTube SciVee Vimeo
YouTube
SciVee
Vimeo
Embedding a Video in Your Blog
To Embed the video click on Embed and copy the HTML
Expose Photos and Images via Flickr If you use images and photos in talks, and can
manage the challenge of choosing appropriate licenses, then Flickr can link you to the network
Expose Data and Figures on FigShare
Expose Data and Figures on FigShare
License your content
Your blog, your YouTube video, your Slideshare, presentations, your Flickr photos, all represent your creative work
Use licenses to protect and share your work
Creative Commons licenses are recommended
Be aware of copyright transfer and what rights you give away
Share/Manage Your Publications
Where do you “manage your publications”?
Share your “publication profile” with the community
I have my publications as part of my CV on My Blog On Mendeley On Researchgate On Google Scholar Citations On Microsoft Academic Search
Establish a Mendeley Accounthttp://www.mendeley.com/profiles/antony-williams/
ResearchGatehttp://www.researchgate.net/profile/Antony_Williams/
Microsoft Academic Searchhttp://academic.research.microsoft.com/Author/12789419
Microsoft Academic Search
Citation Graph
My Google Scholar Profile
A comparison of Citation Statistics
Very different citation statistics between the two platforms
Share Science!!! Not Just Yourself
If you have time, and the inclination, become a community contributor
Share your expertise in the new world of openness Share your Open Source code Share your data and your model Share your Figures Contribute to Wikis – Wikipedia and others Become an Open Notebook Scientist
ChemSpider SyntheticPages
ChemSpider SyntheticPages
Deposit, Curate, Annotate
Comment on Wikipedia
Write articles
Deposit compounds, spectra, data
Have a scientific presence online – you likely have one anyway…
You will be measured
My email signature…now..http://about.me/ChemConnector
Thank you
Email: [email protected] Twitter: ChemConnectorPersonal Blog: www.chemconnector.com SLIDES: www.slideshare.net/AntonyWilliams
