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A brief insight to our research on social messaging solutions.
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04.06.2010 / Version 1.0 Copyright Protected Material 1
Social Messaging Applications
Functional Model &Solution Matrix
Version 1.0 / 04.06.2010
Björn Negelmann
04.06.2010 / Version 1.0 Copyright Protected Material 3
Different Wordings lead to different notions
Enterprise Twitter As corporate use of Twitter
Enterprise Microblogging Microblogging: „regular entries of short
sentence fragments containing commentary, descriptions of events, or other material such as graphics or video“ (Wikipedia „Micro-Bloging“ and „Blogging“)
Enterprise Microblogging: as limitation of micro-blogging behind the firewall
Social Messaging Relating to the term of „social software“
as a way of allowing users to interact and share data (Wikipedia)
As a contradiction towards Instant Messaging (limited to the messaging concept of 1 to few): 1 to Many without any guaranteed response
Micro-Sharing social networking tools and systems that
enable listening, awareness, communication and collaboration between people, through short bursts of text, links, and multimedia content.
surprisingly powerful way to connect people to one another for corporate benefit. (Laura Fitton, Pistachio)
Emphasis on the conversation Emphasis on the social part
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Subject matter of this research: Micro-Sharing… but named Social Messaging
Publishing of micro-information/content(not only freeform text!)
Conversation & Sharingas Purpose
Individual-centered service model with ways to interact with others throughout social relations
• Supporting time- and location-independent coordination
Key Notion Extended Notion
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… for every informationtechnology there is a
underlying input-output-process …
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Views Personalization RSS feeds Distribution to
External Targets Integration to
Third Party Clients User Statistics
Update OutputUpdate Output
Action Types- User Actions- System Action
Information Model- Structure- Relationship Model- Extensions
Language Support Search
Update Processing
Update Processing
Input Options Input Assistance Update Types Commenting/
Threading Classification Integration of
External Sources
Update Capturing
Update Capturing
User Management Analytics & Controlling
Application Management Content Management
Functional Model of Social Messaging
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Functional Model: Update Capturing
Input Options: Web, Mobile, Desktop … Input Assistance: WYSIWYG-Editor … Content Types: Basic, Extended Commenting/Threading Classification: Tagging, Rating Integration of External Sources: RSS, Ext. Services,
API, Legacy Integration
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Functional Model: Update Processing
Action Model User Actions: (Actions the user can use to interact) System Actions: (Actions to process the update)
Information Model Structure: Hierarchy vs. Following vs. Search/Filter Relationship Model: Following vs. Groups
Language Support
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Functional Model: Update Output
Views: All, Follower, Groups …. RSS Output Distribution to External Targets: Personalization Statitics for the user
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Functional Model: System Administration
User Management: Account-Management, Rules & Roles, Access-Rights, Integration of ext. sources
Content Management: Tag management, Ressource Management, Integration of external sources
Application Management: Theme-/Template-/Layout management, Backup management, Security, Export
Analytics & Controlling: Activity analysis, Topic Analysis, Network analysis
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… the functional focusdefines the core ideasof the application …
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Vendor Solution Matrix:Horizontal Dimension - Functional Focus
• Solution focus on basic social messaging (only freeform content)
• Twitter-alike features: @/DM, Following • Information structure by tagging
Communication-based
Coordination
Micro-Sharing
Micro-Messaging
• Solution focus on information sharing (Extended Content Types)
• Commenting & Threading • Information structure by user or topic groups
• Solution focus on the provision of communication tools forcoordination processes (Project-/Task-/Decision-Management)
• Integration interfaces for coordination/collaboration applications
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Vendor Solution Matrix:Vertical Dimension – Technologic Concept
Out-of-the-Box Framework
• Product-orientatedapplication approach
• Web service or software• Defined Function Model• API – only key functions• Installation & Configuration
• Data model is defined• Processes are defined
• Infrastructure-orientated framework approach
• API for possible extensions• Implementation rather than
installation• Daten model is to be
defined• Processes are adjustable
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Vendor Solution Matrix
Comm.-basedCoordination
Micro-Sharing
Micro-Messaging
Out-of-the-Box Framework
Pure-PlayOnline-Services
Open/Closed-SourcePlattforms
Comm.-basedCoordination-Tools
Micro-SharingFrameworks
IntegratedMicro-Sharing Etp-Built
Message-Server