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WHY ENTERPRISES ARE LOOKING FOR INSTANT MESSAGING APPS ?
Notifying Customers
Low Cost
Messages can reach across Geographic location
Secured Messaging
HUMAN BEHAVIOURCHANGE IN
HUMAN BEHAVIOURAL CHANGE
EMAIL SMS
P2P communication has existed for decades with emails and SMS
Behavioural change (moving away from SMS & EMAIL)
is bound to happen for A2P communication as well.
MESSAGING APPSSOCIAL MEDIA
PROBLEMS OF A2P COMMUNICATION VIA SMS
The alternatives that have emerged out there (based on OTT channel) have addressed the issue from a one way communication point of view. That is enabling communication from the application side to the person (mobile device).
SMS is limited to 160 characters per message
SMS does not support ‘Rich Text’ communication
SMS does not support images and videos
SMS is not very elegant when it comes to broadcast or group communication
SMS channels does not provide value added features like text chat, voice chat, video chat, etc.
SMS is cost prohibitive when it comes to cross border communication.
AIU
SOLUTION OF A2P COMMUNICATION BY INSTANT MESSEGING APPHistory has shown us that any wide range, game changing, market defining adoption of a replacement technology will have to be associated with a behavioural change. We have seen this in the case of ‘P2P’ communication. People suddenly discovered they can share images, videos and ‘Rich Text’ based content apart from plain text with additional ability to communicate to groups and broadcast the same, this led to the explosion of this space.
Rich Text content
Password protection for messages
Larger message sizeAbility to invoke transactions through commands
Ability to embed transactional buttons in messages
Forms Shipping
PAY
“&”
AIU
PASSWORD PROTECTION FOR MESSAGES
01 02 03
Secure communication like OTP, messages with account number and so on can be protected by password so that the same is not compromised even if the mobile device is lost.
ABILITY TO EMBED TRANSACTIONAL BUTTONS IN MESSAGES
MeOnCloud provides the ability to embed buttons in messages, these buttons can be preprogramed to trigger transactions in the backend. Some examples of buttons are ‘LIKE’, ‘PAY’, “CONTACT ME’, etc.
ABILITY TO INVOKE TRANSACTIONS THROUGH COMMANDSMeOnCloud provides the ability to issue commands through messages. Any message starting with a designated special character ‘&’ is considered a command. The command if configured at the backend will trigger a transaction and will elicit a response as a reply message. For example ‘&BAL’ could give you your account balance as a reply message.
Ordering cheque book through commands
Getting response as per cheque book request
Two Way Communication
One Way Communication
BI-DIRECTIONAL APPLICATION TO PERSON
Your Gift voucher has been delivered.
Your Debit card for A/c No XXXX5656 dispatched to your branch Kindly collect card and Pin from branch after 7 days.
Oh! Yah…Thank you.
One can send structured communication from a back office application to MeOnCloud. Examples of structured communication are Account Debit Intimation, Shipping Delivery Confirmation and so on. When we say bi-directional structured communication, we mean that the MeOnCloud messenger users will also have the ability to communicate back to the back office application via a structured information packet.
