Networking

What You Need to Know

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beth g sanders@bethgsanders

bethgsanders.com

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What social networking is

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Conversation

Engagement

Relationships

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What it’s not

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Advertising

Instant

About me

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Where’s your audience?

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Personas

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Brainstorm

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in

ContentSharing

Professional

Video Sharing

Photo Sharing

Social

Recommendations

Web Presence

(Website, blog,or personal splash page)

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in

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ListenWednesday, April 3, 13

Choose the right name

Search

#Hashtags

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Claim unique username

Use images

Encourage interaction

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inUse keywords

Update regularly

Connect liberally

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Good for SEO

Complete your pro!le

Claim authorship

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Recognizes hashtags

Shareable

Popular with younger demographic

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Dos and Don’ts

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Don’t be a bot

Don’t be a jerk

Don’t blast and run

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Do be human

Do have conversation

Do keep a 9:1 ratio

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Know your audience

Give > take

It’s a marathon, not a sprint

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beth g sanders@bethgsanders

bethgsanders.comsocial media & online strategy | writing | wordpress

Wednesday, April 3, 13