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What You Really Need to Know About Social Media in Canada ~~~ Today vs. Tomorrow May 27, 2010 Krista Napier Senior Analyst, IDC Canadian Emerging Technology

What You REALLY Need To Know About Social Media

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Page 1: What You REALLY Need To Know About Social Media

What You Really Need to Know About Social Media in Canada

~~~Today vs. Tomorrow

May 27, 2010

Krista Napier

Senior Analyst, IDC

Canadian Emerging Technology

Page 2: What You REALLY Need To Know About Social Media

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Social Media Today…

Page 3: What You REALLY Need To Know About Social Media

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…has an image problem

noise

Page 4: What You REALLY Need To Know About Social Media

L Canadian Business Perceptions

Source: IDC Canada, 2009.

“What comes to mind when you think of social media?”

Page 5: What You REALLY Need To Know About Social Media

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Late Majority

34%

Early Majority

34%

Laggards

16%

Innovators

2.5%

Early Adopters

13.5%

Mainstream

Markets

Late

MarketEarly Markets

The Chasm

Social Networking Analytics Adoption

But What Does It All Mean?

84% Have No Idea

Source: IDC Canada, 2010

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Why Bother…Unless You Measure

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Security:

Do you have a social media policy?

0

10

20

30

40

50

60

2009 2010

YesIn DevelopmentNo plansDon't know

Source: IDC Canada, 2010

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Social Media Tomorrow

Page 9: What You REALLY Need To Know About Social Media

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Dell has sold $6.5M in additional product through Twitter campaigns alone

Tools are great…

…but think beyond the tools:Social Media + CRM = SCRM

Page 10: What You REALLY Need To Know About Social Media

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Devices as Enablers: iPad

Source: IDC Canada, 2010

Page 11: What You REALLY Need To Know About Social Media

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Tweetdeck

Page 12: What You REALLY Need To Know About Social Media

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Social Media: Not Just For Sales/Marketing Anymore

Source: IDC Canada, 2010, Q: Which of the following activities is your company undertaking in the social media space?

Communication with stakeholders

Intelligence

Sales/Product

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Digital Economy Consultation

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Questions

Krista Napier

[email protected]

Twitter: KristaNapier

Blog: http://kristanapier.blogspot.com