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What You Really Need to Know About Social Media in Canada
~~~Today vs. Tomorrow
May 27, 2010
Krista Napier
Senior Analyst, IDC
Canadian Emerging Technology
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Social Media Today…
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…has an image problem
noise
L Canadian Business Perceptions
Source: IDC Canada, 2009.
“What comes to mind when you think of social media?”
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Late Majority
34%
Early Majority
34%
Laggards
16%
Innovators
2.5%
Early Adopters
13.5%
Mainstream
Markets
Late
MarketEarly Markets
The Chasm
Social Networking Analytics Adoption
But What Does It All Mean?
84% Have No Idea
Source: IDC Canada, 2010
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Why Bother…Unless You Measure
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Security:
Do you have a social media policy?
0
10
20
30
40
50
60
2009 2010
YesIn DevelopmentNo plansDon't know
Source: IDC Canada, 2010
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Social Media Tomorrow
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Dell has sold $6.5M in additional product through Twitter campaigns alone
Tools are great…
…but think beyond the tools:Social Media + CRM = SCRM
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Devices as Enablers: iPad
Source: IDC Canada, 2010
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Tweetdeck
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Social Media: Not Just For Sales/Marketing Anymore
Source: IDC Canada, 2010, Q: Which of the following activities is your company undertaking in the social media space?
Communication with stakeholders
Intelligence
Sales/Product
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Digital Economy Consultation
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Questions
Krista Napier
Twitter: KristaNapier
Blog: http://kristanapier.blogspot.com