SOCIAL MEDIA SCHIZOPHRENIA

A 12-STEP

RECOVERY PROGRAM

BY

By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong

Wednesday, August 17, 11

WHO AM I?

DESPITE A COMPLETE AND UTTER LACK OF MYSTICAL ABILITIES, I WAS ONCE KNOWN AS A...

... SOCIAL MEDIA GURU.

Wednesday, August 17, 11

I’M HERE TO HELP

DO YOU REMEMBER YOUR FIRST SCREENNAME?

HTTP://WWW.FLICKR.COM/PHOTOS/JULIAPATRICIAROY/3523389278/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP #1: BEG FORGIVENESS

YOU’VE ANGERED THE TECH GODS.

HUG A GEEK.

HTTP://WWW.FLICKR.COM/PHOTOS/RICHEVENHOUSE/2542889550/SIZES/M/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 2: CREATE A STRATEGY

HOW MUCH TIME DO YOU ACTUALLY NEED?

WHAT’S YOUR GOAL?

HOW DO YOU MEASURE IT?

Social Networks23%

Games10%

Email8%Portals

4%IM4%

Search3%

Entertainment13%

“Other”34%

Wednesday, August 17, 11

STEP 3: REDUCE ACCOUNTS

HOW MANY ACCOUNTS DO YOU ACTUALLY HAVE?

THE MOST I’VE HAD: 26 (BEFORE I LOST COUNT)

ARE ANY REDUNDANT?

DO THEY ALL WORK TOWARDS YOUR GOAL?

WORSE: CAN YOU BE YOU ON ALL OF THEM?

HTTP://WWW.FLICKR.COM/PHOTOS/TO-STEVE/168874939/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 4: POST UPDATES EFFICIENTLY

WHAT TOOLS ARE YOU USING?

HINT: A BROWSER JUST ISN’T GOOD ENOUGH.

HTTP://WWW.FLICKR.COM/PHOTOS/LAURAJO/4568372067/SIZES/O/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 5: USE AGGREGATORS

ONE SOURCE

ONE POST

LOTS OF REACH

HTTP://WWW.FLICKR.COM/PHOTOS/PLACBO/2826724783/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 6: HIRE HELP

BRUCE WAYNE HAS ALFRED.

ELLEN HAS THE INTERNS.

WHY CAN’T YOU GET SOME HELP TOO?

HTTP://WWW.FLICKR.COM/PHOTOS/TROJANGUY/2933224898/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 7: USE BETTER TOOLS

USE THE RIGHT TOOL FOR THE RIGHT JOB.

ANY TOOL CAN BE DANGEROUS IF USED IMPROPERLY.

HTTP://WWW.FLICKR.COM/PHOTOS/44534236@N00/2877671422/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 8: LIMIT EXPOSURE

WHAT IS YOUR TIME WORTH?

HOW MUCH HAVE YOU WASTED SO FAR?

HOW MUCH MORE ARE YOU WILLING TO WASTE?

HTTP://WWW.FLICKR.COM/PHOTOS/NICMCPHEE/455279239/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 9: CREATE REPORTS + GOALS

WITHOUT KNOWING WHERE YOU’RE GOING, YOU’LL JUST BE SPINNING YOUR WHEELS.

CREATE AN EASY WAY TO FIND OUT IF YOU’RE WINNING.

HTTP://WWW.FLICKR.COM/PHOTOS/30911243@N00/2515717499/

Wednesday, August 17, 11

STEP 10: MEASURE YOUR SUCCESS

USE YOUR REPORTS.

REALLOCATE YOUR TIME.

ACTION TRUMPS PLANNING.

HTTP://WWW.FLICKR.COM/PHOTOS/DARRENHESTER/3989949630/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 11: KNOW YOUR LIMITS

LIMIT IS NOT A DIRTY WORD.

LIMITS CREATE SCARCITY AND OPPORTUNITY.

HTTP://WWW.FLICKR.COM/PHOTOS/ALEJANDRO_DAGNINO/2612315752/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

STEP 12: SHARE WHAT YOU KNOW

IF YOUR FRIENDS AREN’T UP TO SPEED, YOU’RE THE ONLY ONE WHO CAN HELP.

HTTP://WWW.FLICKR.COM/PHOTOS/8889096@N05/4328088895/SIZES/Z/IN/PHOTOSTREAM/

Wednesday, August 17, 11

ONE LAST THING...

Wednesday, August 17, 11

NOBODY WINS IF YOU STOP CREATING

Wednesday, August 17, 11

THANK YOUFIND ME AT:

IAMNICKARMSTRONG.COM

BY

By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong

Wednesday, August 17, 11