SEO-Search Engine Optimization

The Missing Piece to Your Business Puzzle

A little about me…

• Former Corporate Internet & Sales Trainer

• Own InternetGuru4u.com

• Least Common Denominator Trainer

Agenda

• What is SEO?

• How it Works

• Examples

• Don'ts & Do’s

• Questions

What is SEO?

• Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

• As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Least Common Denominator

• The ability for your website to be found by being in the right spots on the internet

• Using keywords and phrases that help the spiders find you

• Keep your information fresh by updating it on a regular basis

How it Works

• The Google 7

How it Works

• Search Engines - IYP’s• Indexing• Keywords• Keyword Phrases - Keyphrases• Business Profiles• Meta Tags• Pictures• Links• Blogs

How it Works

• Local Searches – IYP’s

How it Works

• Business Profile

How it Works

• Keywords – Keyphrases

How it Works

• Business Profile Keywords & Keyphrases

How it Works - Example

• Other Local Search IYP’s

How it Works

• Other Resources

Examples

• Google Search – Search Engines

Examples

• 1st Listing

Examples

• Secondary IYP’s-Local

Examples

• Second Tier Search Engines

Don'ts & Do’s

• Don’t go with any company that “guarantees” anything especially placement

• Don’t think it’s going to happen overnight

• Don’t get involved with email blasts or link farms

Don'ts & Do’s

• Do know that it takes time to improve your placement

• Do choose someone that can put the time in to do the work

• Do get involved with the process

Questions

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Thank You…