Social Media for Fundraisers

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Gvahim.org.il- Dec. 30, 2012

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Links & Slides

Links: http://www.fundraisinisfun.com/gvahim-prezi/

Slides: http://www.slideshare.net/EphraimGopin/social-media-for-fundraisers

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Social Media for Fundraisers

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Twitter:

@fundraisinisfun

Blog:

www.fundraisinisfun.com

Pinterest:

Pinterest.com/EphraimGopin

LinkedIn:

Ephraim Gopin

Contact Me:

http://www.fundraisinisfun.com/contact-the-fundraiser/

Social Media Strategist & CEO- Chief Engagement Officer

fundraisinisfun.com

“I tell classes that we no longerjust go out to dinner with friends, we take our whole network with us.”- William Humphrey Jr., Texas Tech10/28/12, USA Today

The Truth

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So I went out to dinner with my wife…

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Recommendations

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Instagram- Before We Step Out

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Check-in

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Pin What We Ate

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Tweet an Update

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Yelp Review

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• Social Media and Fundraising• Social Media- General• Social Media strategy• Content• Pictures• Video• Mobile

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Top 10 FR “I Believe”

• 2 way street

• Too many NPO’s

• Collaborate

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• Strategy

• Spend & ye shall receive

• Friends bring friends

• Cheerleaders

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• 10 = 10,000

• Ty Cobb

• Firemen

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Great FR Idea- Impact

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Actual Job Posting• If you are enthusiastic, optimistic, creative and have initiative, ______ has a position as fundraiser for you.• ______, a national organization is looking for a fundraiser. The position includes:• · Responsibility for the fundraising system

· Finding new sources of funding· Developing partnerships· Writing grant requests and reports· Maintaining an ongoing relationship with donors· Making a yearly income plan· Managing and directing fund raising events· Directing public relations and composing advertising material· Insuring that funding requests reports are submitted on time.

• Additional informationThis is a key position which defines and implements the fundraising strategy of the organization.The position involves working side by side with the CEOThe position includes locating fundraising sources in Israel and abroad and working with the commercial sector, the private sector and the government sector including municipalities and foundations.

• Requirements- English at mother tongue level (obligatory)- The ability to speak and write at a high level in English and Hebrew- Previous writing experience- Fundraising experience- The ability to work alone and to work as a part of a team- Excellent interpersonal skills- Creativity and entrepreneurship- Marketing skills- Experience in organizing events- The candidate must own a car and be willing to travel all over the country- Preference will be given to someone who is connected to the field of disabilities

• This is a half time position which may be extended in the future.

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2012 NPO Social Networking Report• 98% on FB, 74%

Twitter, 64% YouTube, 48% LI

• 55%- social networking = FR (OY!)

• 46% of US millionaires- on FB

• 70% of Tweeps- outside US

3% raised over $100,000 on FB BUT 30% between $0-1000

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Engagement Till Now…

• Thank you letters

• Phonecall

• Invite to small event/gala dinner

• 1 on 1/parlor

• Direct Mail

• Annual Report

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Less Me, More You

@marcapitman

fundraisingcoach.com

People who only broadcast

soon become boring

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Less Me, More You

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Social Media- There’s no such thing

• Expert• Guru• Authority• Ninja • Rockstar• Maven• Samurai

• Sensei• Diva• Princess• Superstar• Zen Master of SM• MVP

Me: Just another social media user

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The 10 Commandments of Engagement

• COI/ROE vs ROI• Be creative,

fearless• C-Level onboard• Community 1st,

monetize later• Quality over

quantity

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The 10 Commandments of Engagement

• SM ≠ FR• SM is NOT free• NO religion,

politics, personal attacks, negative comments

• 100 > 100,000• Donate button- so

what?!

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Where Are You- The Good…

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Where Are You- The Bad… (bottom of the homepage)

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Where Are You- The Bad…(no SM icons above fold)

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Where Are You- The Bad…(no SM icons- just text, at very bottom)

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What is Social Media

• Listening• Engaging• Storytelling• More listening

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Social Media Strategy

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Social Media Strategy- Competition

• What platforms

• Who to engage

• Added value

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Social Media Strategy- The Who

• Who to engage• Who does the

engaging

Make sure you’re there-don’t miss an opportunity!

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Social Media Strategy- The What

• Short & long term goals

• Guidelines & crisis management

• Quality trumps quantity

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Social Media Strategy- The Where

• Your audience• Your mission• You DON’T have to

be everywhere!

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Social Media Strategy- The When

• See what works• Blog calendar

“Shoot for done, not perfect! Getting a blog post out the door gets 100% results. Unpublished gets 0%”

- @johnhaydon

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Social Media Strategy- The Why

• To fundraise…NOT!• Engage ► trust ►

action (thank you @askdebra!)

• Patience folks

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Social Media Strategy- The How

• Measure• The overall strategy• How will you help

your community???

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Content- RSS

• Curate

• Vary

• Read & Learn

• Alerts

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Content- Blog

• Guest post• Make it timely-

e.g. Sandy• Tell a Story• Different

contributors• Calendar

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Mercy Corps Blog

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Engaging Tumblr

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Content- Facebook

• Personal ≠ Biz• Pat your shoulder• Create convos• Say thank you!!!

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Facebook- Great Ideas

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Facebook

what CAN you do with it?

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FB- Ask A Question

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FB- Create a Picture

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FB- Intro Your Staff

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FB- Use Images to Explain Cause(Access Israel)

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FB- Thank Volunteers

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FB- History

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FB- Photo Captions

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FB- Exclusive Offers

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FB- Local Event

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Content- Twitter

What TO do• Follow local NPOs,

media, influencers

• Become the expert

• 60-30-10

• Push out content

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Content- Twitter

No you didn’t!• Broadcast• Like us on FB• We need $$$• 4square

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Twitter- be creative!

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Twitter- Engage!

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Twitter- Engage! (Dan Hotel)

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Twitter- Participate!

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Twitter- Convo & Humor

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Oopsie! Failures we can learn from

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Read. Think. Post.

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Oopsie! Failures we can learn from

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The Perfect Tweet

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Content- LinkedIn

Image courtesy: http://bit.ly/QGV4uu

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Content- LinkedIn

• Research & Connect• Show expertise• Generate leads• Build your network!

The best of SOCIAL media-

it’s 1-on-1!

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Content- Interactive

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It’s All About The Image

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Pictures- Instagram

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An Instagram Moment

Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services

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Pictures- Instagram

• Latest news

• Sneak peek

• Who you are

• Supplies & products

• Carmen Sandiego

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Pictures Make The Story

The Boston Globe

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Instagram & Big Biz(Dunkin Donuts Halloween Contest)

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Instagram & Big Biz(Patriots behind the scenes)

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Instagram & Big Biz(British Airways & Movember)

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Pictures- Pinterest

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Pictures- Pinterest

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Pictures- Pinterest

• Contest

• Constituents

• Be unique!

• Holidays

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Pinterest- Helpful Boards

Thanks Leslie White Clay (@LWClay)- hopecottage.org/

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Pinterest- Fun

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Pinterest- Good Use!

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Pinterest- Cause Awareness

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Pinterest- Behind the Scenes

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Pinterest- Ideas

• Bring/DON’T bring

• My first meal

• Tiyulim recomm

• Craziest lift item

Picture frames should not constrain out of the box thinking

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Video

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Video- YouTube, Viewbix

• Tell a story

• Forget Spielberg

• Donors/Advocacy

• Shares

• Traffic

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Video- Tout, Viddy

• 15 seconds

• ENGAGE!!!

• Mobile

• Social

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Mobile

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Mobile

• EVERYONE is there

• Email, Social, Biz

• Engage & interact

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Mobile- Foursquare

• Check in at events

• Raise awareness

• CI

• Link to Twitter etc

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Twitter:

@fundraisinisfun

Blog:

www.fundraisinisfun.com

Pinterest:

Pinterest.com/EphraimGopin

LinkedIn:

Ephraim Gopin

Contact Me:

http://www.fundraisinisfun.com/contact-the-fundraiser/

Social Media Strategist & CEO- Chief Engagement Officer

fundraisinisfun.com

Links & Slides

Links: http://www.fundraisinisfun.com/gvahim-prezi/

Slides: http://www.slideshare.net/EphraimGopin/social-media-for-fundraisers

Technology

Social Media for Fundraisers