Social

Media 101

for

Fundraisers

We All Network

But Now It Doesn’t Just Look Like…

It Also Looks Like…

Some Examples

Quick Stats

> 845M monthly

active users

> 425M daily active

users

Vocabulary

Profiles

Pages

Groups

Friends

(December 2011)

Facebook Tips

1. “Friend” judiciously

2. Know your audience

3. Update regularly

4. Don’t over-share

5. Keep it interesting

6. Reply to comments

7. Feel free to ignore

8. Use privacy settings

Quick Stats

> 100M monthly

active users

> 50M daily active

users

> 400M unique

visitors per month

Vocabulary

Tweets

Retweets

Lists

Followers

(September 2011)

Quick Stats

> 150M members

• Almost 4.2 billion

searches in 2010

Vocabulary

Profiles

Contacts

Companies

Groups

(February 2012)

Quick Stats

> 2 billion videos

streamed daily

• 100 million unique

visitors monthly

Vocabulary

Channels

Uploads

Playlists

(April 2012)

Blogging

Quick Stats

> 181 million blogs

• Mostly well

educated women,

18-34

Vocabulary

Posts

Comments

RSS Feeds

News Reader

(March 2012)

Listen First!

Listening Demo

The Process

Set a goal

Collect baseline

data

Try itEvaluate

Reflect & revise

General Tips

• Start small.

• Be present and engaged.

• Watch what other people do and then figure

out your style.

• Mix personal and professional. Or don't.

• No one knows what their first post should

be. Just post something and get it over with.

General Tips

• Make it a good habit.

• Be a person & remember that people are on

the other side.

• Post what you want, but be ready to live

with the consequences.

• Combine your online and offline networking

for the greatest impact.

Resources

• Idealware - http://idealware.org/

• TechSoup - http://www.techsoup.org/

• NTEN - http://www.nten.org/

• Tech & Social Change Baltimore -http://www.meetup.com/Tech-Social-Change-Baltimore/

Contact Information

Kate BladowFounder & Strategist

Powered Pursuits

kbladow@poweredpursuits.com

(406) 431-5597

Kevin Griffin Moreno

Senior Program Officer

Baltimore Community Foundation

410-332-4172, ext. 147

kmoreno@bcf.org