MATT GIFFUNE

Assistant Vice President

Boston Brokerage

@mattgiffune

THE BASICS

Social Media for Sales

Introduction

• Who am I?

• How did I get here?

• Why am I here?

Key takeaways

1. Anyone can do it

2. Be who you want to be, but be unique

3. Don’t ignore it

THE WHY

Social Media for Sales

What is social media and digital

marketing?

“…the Internet has turned what used

to be a controlled, one-way message

into a real-time dialogue with

millions.”

Danielle Sacks

“The Future of Advertising”

Fast Company, November 17, 2010

• 170 million tweets daily

• 3.5hr/wk watching videos online

• 3x more time on blogs and

social media than email

• Over 6 million visits to JLL website

each year

• 750M FB users sharing 4B items/day

• LinkedIn has over 135M members

2+ Billion

Internet

Users

Why is social media relevant?

What is social media used for?

Monitor Engage Share Connect

How do I get started?

Focus

Glossary of terms

Twitter

• Tweet

• Retweet

• Hashtag (#)

• @mention

• List

• DM

• Follower

• Following

LinkedIn

• Status update

• Share

• Invite

• Profile

• Add

Connections

• InMail

Blogging

• SEO

• Follow

• Comment

• Post

• Vlog

• Disqus

• Podcast

• RSS

Who are you?

Spectator

Participant

Pro

Guru

Spammer

Joins sites but doesn’t get involved

Reads blogs, checks status, friends others

Blogs, tweets often, has followers, engages others

Blogs often, uses twitter tools, gets mentioned,

actually meets people offline, has clear message

Tries to sell you things, does not share relevant

content, in your face

THE HOW

Social Media for Sales

How I use social media

Building social proof

How I use Twitter

How I use LinkedIn

How I blog

What’s cool/not cool

The most

interesting man in

the world

Congressman

Wiener

Q&A

Thank you!