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Social Media & Data Brokers Sarah A. Downey, @SarahADowney Randal L. Schwartz, @Merlyn

Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

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Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz. Covering the intersection of one's online and offline details through big data brokers like Acxiom and Datalogix, and their partnerships with social networks like Facebook and Google.

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Page 1: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

Social Media & Data Brokers

Sarah A. Downey, @SarahADowney

Randal L. Schwartz, @Merlyn

Page 2: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

education level

estimated net worth

types of recent purchases

number of kids

religious & political views

marital status

mortgage amount

investments

salary

habits (like smoking & gambling)

contact info

Page 3: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz
Page 4: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz
Page 5: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

How they know it: involuntary

Page 6: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

How they know it: voluntary

Page 7: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz
Page 8: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

Uses (and misuses)

• Lowered credit scores and credit limits

• Price discrimination• Denial of insurance

coverage, or more expensive coverage

• Lost job opportunities• Stalking, harassment

• Identity theft• Filter bubbles• Censorship of speech

and association due to fear of later repercussions

• Erosion of the 4th Amendment

Page 9: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

Online + offline melding

Brick & mortar store

Page 10: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

Opting out: it’s hardEnclosed circles show affiliation between sites (same opt-out procedure, same parent company, and/or shared databases)

/ /

Page 11: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

DIY: abine.com/optouts.php

Page 12: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

Facial recognition

Page 13: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz
Page 14: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

Privacy tips

1. Guard your info2. Opt out3. Smart profile pics4. Block trackers5. Use alias data6. Support privacy orgs

Page 15: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz
Page 16: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

abine.com/maskme

Page 17: Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz
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Be vigilant about your personal info, and happy Dragon Con.

Thanks!

Sarah A. Downey @SarahADowney

[email protected]

Randal L. Schwartz@[email protected]