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Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz. Covering the intersection of one's online and offline details through big data brokers like Acxiom and Datalogix, and their partnerships with social networks like Facebook and Google.
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Social Media & Data Brokers
Sarah A. Downey, @SarahADowney
Randal L. Schwartz, @Merlyn
education level
estimated net worth
types of recent purchases
number of kids
religious & political views
marital status
mortgage amount
investments
salary
habits (like smoking & gambling)
contact info
How they know it: involuntary
How they know it: voluntary
Uses (and misuses)
• Lowered credit scores and credit limits
• Price discrimination• Denial of insurance
coverage, or more expensive coverage
• Lost job opportunities• Stalking, harassment
• Identity theft• Filter bubbles• Censorship of speech
and association due to fear of later repercussions
• Erosion of the 4th Amendment
Online + offline melding
Brick & mortar store
Opting out: it’s hardEnclosed circles show affiliation between sites (same opt-out procedure, same parent company, and/or shared databases)
/ /
DIY: abine.com/optouts.php
Facial recognition
Privacy tips
1. Guard your info2. Opt out3. Smart profile pics4. Block trackers5. Use alias data6. Support privacy orgs
abine.com/maskme
Be vigilant about your personal info, and happy Dragon Con.
Thanks!
Sarah A. Downey @SarahADowney
Randal L. Schwartz@[email protected]