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Think Dialogue YoungTech @

Social Media as Dialogue

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Shaun Slattery's presentation on social media for USF Polytechnic's Blue Sky event for YoungTech. February 23, 2011 http://usfpbluesky.com/grow-your-business/events/?event_id=20

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Page 1: Social Media as Dialogue

Think Dialogue

YoungTech @

Page 2: Social Media as Dialogue

social media: don’t think push/pull, think dialogue

Page 3: Social Media as Dialogue

social… media!w00t!

Page 4: Social Media as Dialogue

…dialogue with whom?

your community

Page 5: Social Media as Dialogue

…dialogue about what?

shared interest

Page 6: Social Media as Dialogue

Step 1. listen

Page 7: Social Media as Dialogue

listen…

Page 8: Social Media as Dialogue

listen…

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Tri(or quadr)angulating Listening Data

Page 10: Social Media as Dialogue

Tri(or quadr)angulating Listening Data

Page 11: Social Media as Dialogue

Tri(or quadr)angulating Listening Data

Page 12: Social Media as Dialogue

Step 2. build community

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participate…

Page 14: Social Media as Dialogue

participate…

Page 15: Social Media as Dialogue

participate…

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participate…

Page 17: Social Media as Dialogue

participate…

Page 18: Social Media as Dialogue

participate…

Page 19: Social Media as Dialogue

participate…

Page 20: Social Media as Dialogue

participate…

Page 21: Social Media as Dialogue

share…

Page 22: Social Media as Dialogue

share…

Page 23: Social Media as Dialogue

connect…

Page 24: Social Media as Dialogue

connect…

Page 25: Social Media as Dialogue

play…

Page 26: Social Media as Dialogue

play…

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help…

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take it offline…

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Step 3. profit

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remember listening?

Page 31: Social Media as Dialogue

via Owyang's Web Strategy blog http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/

http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/

Page 32: Social Media as Dialogue

Page 33: Social Media as Dialogue

via Jive Software http://www.jivesoftware.com/resources/whitepapers/get-social-business-results

http://www.jivesoftware.com/resources/whitepapers/get-social-business-results

Page 34: Social Media as Dialogue

social… media!w00t!

Page 35: Social Media as Dialogue

thank you.

YoungTech @

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