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Presentation quick overview of onsite SEO and offsite SEO. Additional slides go into Blended Search, Personalized Search and Google Caffeine Updates
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Introductions• Web Development and Digital
Marketing Consultant• Blog Author• Technology Advocate • Lifelong Student and Educator• OU Sooner Fan• Favorite Quote: “Insanity:
doing the same thing over and over again and expecting different results.” - Einstein
Anne Haynes•Born in St. Louis, MO•Lived in Silicon Valley for 20 Years•Moved to Kansas in 2007•San Jose State University Alumni•BS in MIS 1996•In a Relationship•Interested in Men•Favorite Movie: Anchorman
Introductions
1. Your Area of Expertise?2. What You Want to
Learn Today?3. Your Favorite Movie?
Three Questions:
What’s Covered
• The Two Areas of SEO• Onsite• Offsite• Social Media• Role of SEO• Google Updates
SEO Two Disciplines
Onsite Offsite
One Time Set-up On Going
Top Onsite SEO Factors• Domain Name• Keywords• Architecture - Flat• Title Tag• Headings• “Alt” text with Keywords• Keyword Internal Linking• Fresh Content - Blogs
Top Offsite SEO Factors• Incoming Link Anchor
Text• Number of Outgoing
Links From a Page• Link from an
Authoritative Site• Over Usage of Single
Keyword in Anchor
Social Media an Offsite Tactic
Role of Search Engine Optimization
• Press Releases• Partnerships
• Direct Mail• Television• Radio
• Micro Site • SEO• Paid Search• Banner Adv.• Social Media• Analytics
• Business Dev.• Partnerships
• Call Center
SEO – What’s New?
• Blended or Universal Search• Personalized Search• Rich Snippets• Google Caffeine Algorithm
Update
Blended or Universal Search
Personalize Search
Rich Snippets
Google Caffeine Update
Caffeine Jitters
• Page Speed: How fast a page loads• Fresh Content: Must have a blog• Social Media: Indexing of keyword centric
social media content• Local Results: Google maps and more
meaningful searches for local results
Prevent Design Jitters
• Optimizing the images so the file size is as small as possible without compromising quality
• External Style Sheet not on page styling - Styles go in CSS and not in HTML
• Use Google Rich Snippets
Prevent Development Jitters
• Removing script code (JavaScript) from a page to an external file
• Install the blog on the domain, not a third party hosting solution
• Google Rich Snippets; GeoTag your website– <meta name="geo.position" content="35.644707, -97.545419">
<meta name="geo.placename" content=“Company Name, City, Sate, Country"><meta name="geo.region" content="US-KS">
