Embed Size (px)
DESCRIPTION
Are you using the "silo" method in your interactive marketing? Social media and search marketing efforts should be integrated for effective web marketing results.
Citation preview
oxiem.comoxiem.comOX I EM | 7 0 0 3 P O S T R O A D , S U I T E 4 1 6 | D U B L I N , O H 4 3 0 1 6 | T : 8 6 6 . 4 32 . 8 2 3 5 | W : O X I EM . C OM
Sites
Search
Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Holistic Web Marketing | Organic + Paid + QOV Metrics
oxiem.comoxiem.com
Social
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
The Perfect StormThe Rise of SEO & SoMe
oxiem.comoxiem.com
The Rise of SEO & SoMe
Fact: We Like to Search
oxiem.comoxiem.com
SEM Marketing Spending
oxiem.comoxiem.com
Social Media Stats
The Stuff You Already Know
• Facebook has over 400 million users worldwide
• Twitter grew over 1,000 percent in 2009
• LinkedIn has over 60 million users
oxiem.comoxiem.com
• Social media is the top digital priority in 2010 among senior marketers
• 70% of bloggers are organically talking about brands on their blog
• There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
Marketing Budgets are Changing
oxiem.comoxiem.com
Social Search?
oxiem.comoxiem.com
Welcome to Real Time
oxiem.comoxiem.com
Google’s Getting Social
oxiem.comoxiem.com
“Do not confuse motion
and progress.”
oxiem.comoxiem.com
and progress.”
A rocking horse keeps moving but
does not make any progress.
Alfred A. Monapart
No Site
Is An
Island
oxiem.comoxiem.comoxiem.com
The Silo Approach
TRADITIONAL
MARKETINGSEARCH ENGINE
OPTIMIZATION
SOCIAL
MEDIA
oxiem.comoxiem.com
WEBSITE
A Better Approach
Traditional Marketing
Search Engine Social Media
oxiem.comoxiem.com
Engine Optimization
Social Media
WEBSITE
The Ideal
Marketing
oxiem.comoxiem.com
Marketing
Marriage
The Art &
Science
oxiem.comoxiem.com
Science
Of Search
The Basics of Search – Organic & PPC
oxiem.comoxiem.com
The Pillars of SEO
On-Page Optimization
• Keyword rich text• Headings• Title tags
Off-Page Optimization
• Solid keyword list • Linking strategies• Anchor text
oxiem.comoxiem.com
• Meta tags• Calls to action• URL structure• Internal linking• Much more!
• Anchor text• Directory submission• Keyword focused links• Social media!
Focus on Quality
TargetedTraffic Generated
oxiem.comoxiem.com
Quality OfVisit
Conversion
Harnessing “People Streams”
oxiem.comoxiem.com
oxiem.comoxiem.com
Tips for Social Media
Optimization
Linkability!
Key to Success: Fresh, high-quality content!
Tactics:
•Blog
•Whitepapers
•E-books
•Sharable content on your website
oxiem.comoxiem.com
•Sharable content on your website
Make Sharing Easy!
Remember, good content get’s shared. Are you making it easy for viewers to share?
Top Sites to Consider:
•Delicious
•Digg
oxiem.comoxiem.com
• Technorati
• Google Buzz (maybe)
High Quality Blog Content
• Integrate your top performing keywords
• Download the “All in One SEO” Pack for Wordpress
• Outbound Links
• Offer RSS & Subscriptions buttons
oxiem.comoxiem.com
•Headlines, Tags & Categories
•URL Structure
• www.yourblogsite.com/?p=123
• www.yourblogsite.com/2007/01/01/blog_entry_title_here
Optimize your Social Media Profiles
•Make sure your linking to your website in all profiles!
• LinkedIn links
• Facebook Fan Pages
• Twitter bios
• Delicious, Digg and other social bookmarking profiles
• Integrate keywords in bio’s
oxiem.comoxiem.com
• Use bit.ly to track and measure all links you are sharing
• Dynamic content (video, images, podcast, etc.)
•Use quality headlines and keyword rich descriptions
• Don’t forget keyword rich tags
Dynamic Content
oxiem.comoxiem.com
Align Measurement Tactics
•What are your objectives & goals?
•Use Google Analytics to monitor, measure and adjust
•Use bit.ly to track and measure all links you are sharing
oxiem.comoxiem.com
Social Media Optimization
But Remember
oxiem.comoxiem.com
Tips for Success
• Content is King – Quality content will always win!
• Be a resource – Share unique, relevant and helpful stuff
• Be real & authentic – It actually works!
• Social media is a two-way space
oxiem.comoxiem.com
Questions?
Billy Fischer | [email protected]| 614.448.1809
7003 Post Road, Suite 416
Dublin, Ohio
oxiem.comoxiem.com
Twitter.com/billyfischer
Facebook.com/billyfischer
Linkedin.com/in/billyfischer
Blog.oxiem.com
